Denmark Travel Insurance Market

Denmark Travel Insurance Market

Denmark Travel Insurance Market by Age (Millennials, Generation X, and Baby Boomers), by Income Level (Low-income travelers, Middle-income travelers and High-Income Travelers), by Coverage (Medical Coverage, Trip Cancellation Coverage, Baggage and Personal Belongings Coverage, Accidental Death and Dismemberment (AD&D) Coverage) and Others– Opportunity Analysis and Industry Forecast, 2024–2030

Industry: BFSI | Publish Date: 18-Jun-2025 | No of Pages: 123 | No. of Tables: 89 | No. of Figures: 54 | Format: PDF | Report Code : BF1966

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Market Overview

The Denmark Travel Insurance Market size was valued at USD 119.8 million in 2023 and is predicted to reach USD 323.1 million by 2030, with a CAGR of 14.1 % from 2024 to 2030. Travel insurance is a specialized form of insurance designed to provide protection and coverage to travelers against a wide range of potential risks and unforeseen circumstances that may arise before or during their journeys. It plays a crucial role in mitigating the financial impact of various travel-related emergencies, disruptions, and inconveniences, thereby offering travelers a sense of security and peace of mind throughout their trips. One of its primary benefits is its ability to provide financial reimbursement and assistance in the event of trip cancellations or interruptions. This coverage includes unforeseen situations such as illness, injury, or emergencies, enabling travelers to recover non-refundable expenses associated with flights, accommodations, and other pre-paid arrangements.

The Growing Number of Online Platforms for Travel Insurance Fuels Market Growth in Denmark

The expansion of online platforms dedicated to travel insurance is reshaping the industry landscape in Denmark by enhancing accessibility and convenience for consumers. These digital platforms provide Danish travelers with a wide range of policy options, allowing easy comparison based on coverage, cost, and specific travel needs. The digitization of the purchase process reduces the need for physical documentation or in-person visits, making it quicker and more user-friendly. As online availability increases, competition among insurers intensifies, prompting them to offer more competitive rates, better coverage, and user-centric digital experiences to attract and retain customers in an increasingly tech-savvy market.

 

Increased Marketing and Consumer Awareness Drive Demand in Denmark

Strengthened marketing strategies and greater awareness about the importance of travel insurance are playing a crucial role in driving growth in Denmark’s travel insurance market. Through targeted campaigns and educational initiatives, insurers can effectively communicate the benefits of travel insurance in managing risks such as medical emergencies, trip cancellations, or lost belongings. By utilizing digital media, social platforms, and strategic collaborations with airlines and travel agencies, insurers are reaching a broader audience and enhancing brand visibility. In addition, regulatory requirements in certain travel destinations and the bundling of insurance with travel bookings are further increasing the uptake of insurance products. As awareness grows, more Danish travelers are recognizing the importance of coverage, leading to increased adoption and overall market expansion.

 

Perceived High Costs of Travel Insurance Limit Market Expansion in Denmark

In Denmark, the perception that travel insurance is expensive remains a key challenge for market growth. Many travelers view insurance as an optional extra, particularly for short or low-cost trips, and may underestimate the value it offers in mitigating significant financial risks. This perception, combined with often complex pricing structures and unclear policy terms, can deter potential customers. To overcome this barrier, insurers operating in Denmark need to improve transparency, simplify policy offerings, and clearly communicate the cost-benefit of travel insurance. Offering flexible pricing models and plans tailored to diverse travel needs can also help shift perceptions and boost market adoption.

Blockchain Technology Offers Strong Growth Potential for Denmark’s Travel Insurance Sector

The integration of blockchain technology presents a substantial opportunity for innovation and expansion in Denmark’s travel insurance market. Blockchain enhances security, transparency, and efficiency in managing data and transactions, significantly reducing the risk of fraud and strengthening trust between insurers and policyholders. Smart contracts allow for the automation of key processes such as policy issuance and claims settlement, leading to faster service and reduced administrative overhead. Moreover, blockchain facilitates better collaboration among insurers, travel service providers, and healthcare networks through real-time data sharing. This technological advancement opens the door to new, innovative products such as parametric insurance customized for specific travel scenarios, supporting Denmark’s transition to a more efficient, customer-centric insurance ecosystem.

 

Competitive Landscape

Several market players operating in the Denmark travel insurance market include Gouda (Gjensidige Forsikring ASA), If Skadeforsakring AB, Europæiske ERV, Alm. Brand, Codan Forsikring, Alka Insurance (Tryg Forsikring A/S), GF Insurance, Tryg Forsikring A/S, Topdanmark Insurance A/S, Bauta Insurance (LB Forsikring A/S) and Others. 

Denmark Travel Insurance Market Key Segments

By Age    

  • Millennials

  • Generation X 

  • Baby Boomers

By Income Level    

  • Low-income Travelers

  • Middle-income Travelers

  • High-income Travelers

By Coverage

  • Medical Coverage

  • Trip Cancellation Coverage

  • Baggage and Personal Belongings Coverage

  • Accidental Death and Dismemberment (AD&D) Coverage

By Days of Coverage

  • Short-Trip Insurance 

  • Standard Trip Insurance 

  • Extended Trip Insurance 

  • Multi-Trip Insurance

By End User

  • Pilgrim Travelers

  • Education Travelers

  • Business Travelers

  • Family Travelers

By Distributional Channel

  • Insurance Companies

  • Banks

  • Airlines

  • Online Platforms

  • Insurance Aggregators and Comparison Websites

  • Travel Agents and Tour Operators

​​​​​​Key Players

  • Gouda (Gjensidige Forsikring ASA)

  • If Skadeforsakring AB

  • Europæiske ERV

  • Alm. Brand

  • Codan Forsikring

  • Alka Insurance (Tryg Forsikring A/S)

  • GF Insurance

  • Tryg Forsikring A/S

  • Topdanmark Insurance A/S

  • Bauta Insurance (LB Forsikring A/S)

 

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 119.8 Million

Revenue Forecast in 2030

USD 323.1 Million

Growth Rate

CAGR of 14.1 % from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • The growing number of online platforms for travel insurance.

  • Increasing marketing and awareness of travel insurance drives the industry.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Denmark Travel Insurance Market Revenue by 2030 (Billion USD) Denmark Travel Insurance Market Segmentation Denmark Travel Insurance Market Major Regions

Frequently Asked Questions

Travel insurance policies vary, but common coverage includes trip cancellation or interruption, medical expenses, emergency medical evacuation, lost or delayed luggage, travel delays, and assistance services such as 24/7 emergency assistance hotlines.

Regulatory challenges such as diverse and complex regulations imposed by governmental authorities across county restrain the growth of the market.

According to Next Move Strategy Consulting, North America is the dominant region in the travel insurance market.

Several market players operating in the Denmark travel insurance market include Gouda (Gjensidige Forsikring ASA), If Skadeforsakring AB, Europæiske ERV, Alm. Brand, Codan Forsikring, Alka Insurance (Tryg Forsikring A/S), GF Insurance, Tryg Forsikring A/S, Topdanmark Insurance A/S, Bauta Insurance (LB Forsikring A/S) and Others.

By age group, millennials are the dominant segment in the Denmark travel insurance market.

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