Enterprise Smartphone Market

Market Definition:

The Enterprise Smartphone Market size was valued at USD XX billion in 2020 and is predicted to reach USD XX billion by 2030 with a CAGR of xx% from 2021-2030.

The global enterprise smartphone market is anticipated to experience strong growth during the forecast period. Organizations around the world have been continuously allocating significant portions of their IT budget towards enterprise mobility in order to make their employees more productive. They make the purchase and hand over the smartphones to their employees. However, employees expect to use devices of their own choice.

Therefore, Choose-your-own (CYO) devices trend is on the rise wherein smartphones and other mobile devices are purchased and owned by employees, brought into the workplace, and used for business purposes. While allowing employees to use their own devices, boost their productivity, it also increases security concerns and vulnerabilities. The primary application areas of enterprise smartphones are customer relationship management (CRM), enterprise resource planning (ERP), supply chain management (SCM), sales force automation (SFA), order booking, billing and field service, and time management applications.

Market Dynamics and Trends:

Employee productivity is significantly boosted by enterprise smartphones, which allow them the flexibility to work anywhere outside of the office. When it comes to the selection of smartphones, many enterprises around the world believe that allowing their employees to choose smartphones that they would use for work is more important than reducing costs of enterprise mobility. Allowing employees device choice not only reduces cost of the company, but enables a larger number of employees have mobile access to corporate assets, apart from demonstrating progressiveness among other benefits.

However, increasing cost of enterprise smartphones and security risks vis-à-vis device management are the factors expected to restrain the growth of the market during the forecast period. On the contrary, increasing trend of bring your own device (BYOD) is expected to create ample growth opportunities for the market players in the coming years.

Market Segmentations and Scope of the Study:

The enterprise mobile device market is segmented on the basis of device category, operating system and certification, deployment and management model, enrollment and provisioning method, security and certification tier, enterprise buyer size, connectivity and device features, pricing tier, key industry vertical, and geography. On the basis of device category, the market is divided into knowledge worker device, rugged device, ultra secure device, handheld vertical device, and specialty form factor device. The knowledge worker device segment is further categorized into premium tier, midrange tier, and entry tier. The rugged device segment is divided into light rugged and heavy rugged. The handheld vertical device segment includes scan centric device, point of sale device, and industrial handheld computer. The specialty form factor device segment comprises foldable device, large battery device, and compact device.

On the basis of operating system and certification, the market is classified into android, iOS, and other and proprietary OS. The android segment is further segmented into Android Enterprise Recommended Certified and Standard Android with EMM Support.

On the basis of deployment and management model, the market is categorized into company owned, fully managed (COBO), company owned, personally enabled (COPE), employee owned, bring your own device (BYOD), and device as a service and leasing.

On the basis of enrollment and provisioning method, the market is segmented into zero touch enrollment, QR code or NFC provisioning, manual enrollment by user, and carrier provisioned devices.

On the basis of security and certification tier, the market is divided into basic device management (MDM only), enhanced enterprise security (EMM suites, platform bundles), and government grade certified (Common Criteria, NIAP).

On the basis of enterprise buyer size, the market is classified into small and medium business, mid market company, large enterprise and global account, and public sector and government.

On the basis of connectivity and device features, the market is categorized into 5G capable device, 4G LTE device, WiFi only device, satellite capable device, and dual SIM device.

On the basis of pricing tier, the market is segmented into premium price band, mid price band, and entry price band.

On the basis of key industry vertical, the market is divided into office and knowledge work, field service and utilities, transportation and logistics, retail and hospitality, healthcare and life sciences, manufacturing and industrial, and public safety and emergency services. Geographic breakdown and analysis of each of the aforesaid segments include regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis:

North America is estimated to be the largest revenue contributor to the global enterprise smartphone market in 2020, and the trend is expected to continue during the forecast period owing to the increasing shift of IT service providers towards mobile devices and IP-based instant messenger facilities to counter dynamic market conditions and address evolving customer requirements. Also, the region is home to multiple enterprise smartphone vendors such as IBM, Blackberry Limited, and Cisco. These companies are proactively making acquisition of local players in other countries to expand their business operations.

For instance, in December 2020, Cisco, acquired IMImobilea, a London-based software provider. This acquisition aided the company in strengthening its product portfolio and providing end-to-end customer interaction management solutions to its customers worldwide.

In addition, the Asia-Pacific region is expected to grow at the highest CAGR in the enterprise smartphone market during the forecast period. This is mainly attributed to the growing number of employees using tablets and smartphones and increasing internet penetration across the region.  According to the GSMA, the mobile economy 2018, mobile subscription has been increased significantly in the Asia Pacific region.

Competitive Landscape:

The enterprise smartphone market is comprised of various market players such as Samsung Electronics Co., Ltd., Apple Inc., Zebra Technologies Corporation, Honeywell International Inc., Google LLC, Motorola Mobility LLC, Panasonic Connect Co., Ltd., Kyocera Corporation, Sonim Technologies, Inc., Datalogic S.p.A., Unitech Electronics Co., Ltd., CipherLab Co., Ltd., HMD Global Oy, Xiaomi Corporation, Point Mobile Co., Ltd., Bluebird Inc., Newland AIDC, Crosscall, Shenzhen Chainway Information Technology Co., Ltd., Getac Technology Corporation. These market players are adopting various growth strategies, such as partnerships, and collaborations to further expand their presence in the enterprise smartphone market and broaden their customer base.

For instance, in March 2025, Samsung Electronics Co., Ltd. continued to expand its enterprise mobility ecosystem through enhanced Galaxy Enterprise Edition offerings and Knox Suite updates, further strengthening long-term device support and centralized security management for enterprise customers across regulated industries.

Key Benefits:

• The enterprise smartphone market report provides a quantitative analysis of the current market and estimations through 2021-2030 that assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises a deep dive analysis of the enterprise smartphone market trend including the current and future trends for depicting the prevalent investment pockets in the market.

• The information related to key drivers, restraints, and opportunities and their impact on the enterprise smartphone market is provided in the report.

• The competitive analysis of the market players along with their market share in the enterprise smartphone market.

• The SWOT analysis and Porter's Five Forces model are elaborated in the study.

• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

Key Market Segments:

By Device Category

• Knowledge Worker Device

  • Premium Tier

  • Midrange Tier

  • Entry Tier

• Rugged Device

  • Light Rugged

  • Heavy Rugged

• Ultra Secure Device

• Handheld Vertical Device

  • Scan Centric Device

  • Point of Sale Device

  • Industrial Handheld Computer

• Specialty Form Factor Device

  • Foldable Device

  • Large Battery Device

  • Compact Device

By Operating System and Certification

• Android

  • Android Enterprise Recommended Certified

  • Standard Android with EMM Support

• iOS

• Other and Proprietary OS

By Deployment and Management Model

• Company Owned, Fully Managed (COBO)

• Company Owned, Personally Enabled (COPE)

• Employee Owned, Bring Your Own Device (BYOD)

• Device as a Service and Leasing

By Enrollment and Provisioning Method

• Zero Touch Enrollment

• QR Code or NFC Provisioning

• Manual Enrollment by User

• Carrier Provisioned Devices

By Security and Certification Tier

• Basic Device Management (MDM only)

• Enhanced Enterprise Security (EMM Suites, Platform Bundles)

• Government Grade Certified (Common Criteria, NIAP)

By Enterprise Buyer Size

• Small and Medium Business

• Mid Market Company

• Large Enterprise and Global Account

• Public Sector and Government

By Connectivity and Device Features

• 5G Capable Device

• 4G LTE Device

• WiFi Only Device

• Satellite Capable Device

• Dual SIM Device

By Pricing Tier

• Premium Price Band

• Mid Price Band

• Entry Price Band

By Key Industry Vertical

• Office and Knowledge Work

• Field Service and Utilities

• Transportation and Logistics

• Retail and Hospitality

• Healthcare and Life Sciences

• Manufacturing and Industrial

• Public Safety and Emergency Services

By Geography

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Italy

  • Germany

  • Spain

  • Netherlands

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Taiwan

  • Vietnam

  • Rest of Asia Pacific

• RoW

  • Latin America

  • Middle East 

  • Africa

Key Players

• Samsung Electronics Co., Ltd.    

• Apple Inc.    

• Zebra Technologies Corporation    

• Honeywell International Inc.    

• Google LLC    

• Motorola Mobility LLC    

• Panasonic Connect Co., Ltd.    

• Kyocera Corporation    

• Sonim Technologies, Inc.    

• Datalogic S.p.A.    

• Unitech Electronics Co., Ltd.    

• CipherLab Co., Ltd.    

• HMD Global Oy    

• Xiaomi Corporation    

• Point Mobile Co., Ltd.    

• Bluebird Inc.    

• Newland AIDC    

• Crosscall    

• Shenzhen Chainway Information Technology Co., Ltd.    

• Getac Technology Corporation

Report Scope and Segmentation: