Industry: Retail and Consumer | Publish Date: 08-Apr-2025 | No of Pages: 139 | No. of Tables: 104 | No. of Figures: 65 | Format: PDF | Report Code : RC2546
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Indonesia Electric Shaver Market size was valued at USD 374.3 million in 2024, and is predicted to reach USD 591.9 million by 2030, at a CAGR of 7.5% from 2025 to 2030. In terms of volume the market size was 4574.9 thousand units in 2024 and is projected to reach 8017.4 thousand units in 2030, with a CAGR of 9.2% from 2025 to 2030.
The various factors such as rising urbanization and expansion in E-Commerce sector are key factors driving the market's growth. Nevertheless, the maintenance and the battery replacement cost hinder the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.
The growing urban population in Indonesia accelerates the growth of the Indonesia electric shaver market as urban residents increasingly focus on their grooming tools that are efficient and convenient enough to accommodate their busy lifestyles. The wide-ranging accessibility of high-performance grooming devices both online and offline shops reinforced Indonesia's dominance in the market. The transformation in population creates a greater need for premium-grade electric shavers with features such as speedy operation and high-end technology. This prompted the manufacturers to pursue new designs and technologies to cope with the demands of city-based consumers that fuels the market even further.
The quick expansion of the e-commerce sector propels the industry for electric shavers through convenient access to the public for varied personal care products at consumers' doorstep. Internet retail websites provide convenience, competitive prices, and recommendation that meet busy consumers' demands. Therefore, more consumers approach digital shopping channels to buy electric razors. E-commerce in Indonesia is expected to grow from USD 52.93 billion in 2023 to USD 86.81 billion in 2028 with a projected CAGR of 10.4%, according to the recently released report by the International Trade Administration (ITA). Such sustained digital growth offers a vast opportunity for companies to increase reach to cater to consumer needs and thus, fuel higher sales of electric shavers. The convenience of buying online not only improves the buying experience but also increases the popularity of electric razors, as more consumers start using these items as a grooming product.
The need for constant maintenance and regular battery replacement greatly contributes to the long-term expenses of electric razors, which renders them a less desirable option for price-conscious consumers. It provides consumers with the option of incurring additional charges for cleansing solutions, blade replacement, and battery replacement for maximum performance. Such periodic costs limit potential consumers who value cost-effectiveness and ease in their personal grooming devices. Consequently, consumers tend towards low-maintenance options such as manual razors that require very little maintenance and no extra cost, thus hampering the expansion and wider utilization of Indonesia electric shavers market growth.
The use of sustainable materials in electric shavers is anticipated to drive market Indonesia electric shaver expansion as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty.
The several market players operating in Indonesia electric razor market includes Xiaomi Coporation, Andis Company, Panasonic Gobel Indonesia, Koninklijke Philips N.V., Procter & Gamble (Braun), Barbarossa Brothers, Gillete (P&G), TPOB, Wahl Clipper Corporation, Babyliss Pro, Edgewell Personal Care (Schick) and others.
By Type
Rotary Shaver
Foil Shaver
Clippers and Trimmers
Beard Trimmers
Body Trimmers
Others
Battery Powered
Rechargeable/Cordless
Dry Electric Shavers
Wet and Dry Electric Shavers
Online
Offline
Men
Women
Xiaomi Coporation
Andis Company
Panasonic Gobel Indonesia
Koninklijke Philips N.V.
Procter & Gamble (Braun)
Barbarossa brothers
Gillete (P&G)
TPOB
Wahl Clipper Corporation
Babyliss Pro
Edgewell Personal Care (Schick)
Parameters |
Details |
Market Size in 2024 |
USD 374.3 Million |
Revenue Forecast in 2030 |
USD 591.9 Million |
Growth Rate |
CAGR of 7.5% from 2025 to 2030 |
Market Volume in 2024 |
4574.9 Thousand Units |
Volume Forecast in 2030 |
8017.4 Thousand Units |
Growth Rate (Volume) |
CAGR of 9.2% from 2025 to 2030 |
Analysis Period |
2024–2030 |
Base Year Considered |
2025 |
Forecast Period |
2025–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
11 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |