Indoor Positioning and Indoor Navigation Market

Market Definition

The global Indoor Positioning and Indoor Navigation Market size was valued at USD 1.28 billion in 2019 and is predicted to reach USD 30.20 billion by 2030, with a CAGR of 33.1% from 2020-2030.

Indoor positioning and indoor navigation (IPIN) is an integrated system of software, hardware and services networking to navigate geographical location of personnel and assets within the circumference of a premise. This is achieved by deployment of wireless technologies like ultra-wideband, Wi-Fi, Bluetooth low energy, and others. IPIN systems hold wide application in malls, hotels, resorts, university premises, office spaces, public spaces, healthcare facilities, museums, warehouses, and others.

Market Dynamics and Trends

The global Indoor positioning and indoor navigation market is on a spur due to growing demand for proximity marketing, real-time location systems (RTLS), augmentation in internet connectivity, advancements in bandwidths, and growing adoption of Bluetooth Beacons.

Furthermore, factors such as increasing penetration of IoT & API technologies in IPIN systems, surging adoption of smartphones, and advancements in GPS navigation systems, are anticipated to boost the growth of the global market, in the coming future.

However, factors like higher installation costs of IPIN systems along with their complex operation and maintenance, are impeding the global Indoor positioning and indoor navigation market growth. Moreover, developments in product technology, infrastructural advancements, increasing investments by government authorities for public safety, and untapped market opportunities offered by emerging economies, shall create lucrative segments of growth in the global market.

Market Segmentations and Scope of the Study:

The global indoor positioning and indoor navigation market report have been analyzed based on component, technology, application, end user and geography. Based on components, the market is segmented into software, services, and hardware. Based on technology, the market is fragmented into ultra-wideband technology, Bluetooth low energy, Wi-Fi, and others. Based on application, the market is categorized into asset and personnel tracking, location-based analytics, navigation & maps, and others. Based on end user, the global market is divided into healthcare, retail, manufacturing, travel & hospitality, office spaces, public spaces, Logistics & warehouses, and others. Geographic breakdown and analysis of each of the previously mentioned segments include regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America dominated the global Indoor positioning and indoor navigation market in the past, and is expected to maintain its dominance throughout the forecast period, accounting for the major market share. This is attributed to well-established GPS navigation systems, advanced internet connectivity and wideband, as well as higher adoption of RTLS and IPIN systems in this region.

Asia-Pacific is expected to demonstrate substantial growth in the global Indoor positioning and indoor navigation market, growing with the highest CAGR values throughout the forecast period. This is due to increasing penetration of IPIN systems, improving GPS systems, development of IoT & API technologies, increasing adoption of smart gadgets specifically smartphones, and an upsurge in initiatives taken by the government regarding public safety.

Competitive Landscape

The indoor positioning and indoor navigation market is highly competitive and consists of various market players. Some of the major market players include Zebra Technologies Corp., Cisco Systems Inc., Google LLC, Microsoft Corporation, Hewlett Packard Enterprise Development LP, Apple Inc., ESRI Global, Acuity Brands, Inc., Inpixon, HERE Technologies, HID Global Corporation, BlueIOT (Beijing) Technology Co., Ltd., CenTrak, Inc., Sonitor Technologies, and Ubisense Inc.. With the development & deployment of advanced technologies, and launch of new products equipped with up-to-date features, market players are undergoing various business strategies to sustain their position in the highly competitive global market.

For instance, in October 2019, SPERO, one of the leading players in the indoor positioning and indoor navigation market, enhanced its Indoor Mapping Data Format (IMDF) delivery platform by implementing Apple’s Core Location provider services, in conjugation with Bluetooth (BLE) beacons, to enhance its indoor mapping and wayfinding solutions in majority of malls across the United States.

In January 2020, AMAP, a mapping, navigation, and location-based service provider, selected HERE Technologies, one of the major players in the market, as their main provider of global map content.

In March 2020, IndoorAtlas announced a collaboration with Samsung SDS, to provide innovative indoor positioning and location-based services. This collaboration shall reinforce IndoorAtlas’s global leadership in indoor location-based services, and help cater the growing demand for such services from smart offices, the hospitality industry, sports industry, healthcare sector, transportation sector, and other industry verticals.

In May 2020, IndoorAtlas announced a collaboration with Cherrypicks to provide location intelligence, data analysis, indoor navigation, proximity messaging, as well as marketing, eCommerce, and enterprise service solutions. The collaboration also aims at equipping the audience of world’s prominent airports, retail companies, and transit systems with the most advanced indoor experiences.

Key Benefits

• The indoor positioning and indoor navigation market report provides the quantitative analysis of the current market and estimations through 2020-2030 that assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises a deep dive analysis of the indoor positioning and indoor navigation market trend including the current and future trends for depicting the prevalent investment pockets in the market.

• The report provides detailed information related to key drivers, restraints, opportunities, and their impact on the market.

• The report incorporates competitive analysis of the market players along with their market share in the global market.

• The SWOT analysis and Porters Five Forces model is elaborated in the study of the global market.

• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

Indoor Positioning and Indoor Navigation Market Key Segments:

By Component

• Software

• Service

By Technology

• Ultra-Wideband Technology

• Bluetooth Low Energy (BLE)

• Wi-Fi

• Radio-Frequency Indentification (RFID)

• Magnetic Positioning

• Other Technologies

By Application

• Emergency Response Management

• Sales & Marketing Optimization

• Remote Monitoring

• Predictive Asset Management

• Supply Chain Management

• Inventory Management

• Other Applications

By Industry Vertical

• Healthcare

• Retail

• Travel and Hospitality

• Media and Entertainment

• Transportation and Logistics

• Government

• Other Industry Verticals

By Geography

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Rest of Europe

• Asia-Pacific

  • China

  • India

  • Japan

  • Australia

  • Rest of Asia-Pacific

• RoW

  • UAE

  • Saudi Arabia

  • South Africa

  • Brazil

  • Remaining Countries

Key Players:

• Zebra Technologies Corp.

• Cisco Systems Inc.

• Google LLC

• Microsoft Corporation

• Hewlett Packard Enterprise Development LP

• Apple Inc.

• ESRI Global

• Acuity Brands, Inc.

• Inpixon

• HERE Technologies

• HID Global Corporation

• BlueIOT (Beijing) Technology Co., Ltd.

• CenTrak, Inc.

• Sonitor Technologies

• Ubisense Inc.

REPORT SCOPE AND SEGMENTATION: