MICE Industry

MICE Industry Overview

The global MICE Industry size valued to USD 916.1 million in 2019, is predicted to garner USD 1.78 billion by 2030, with a CAGR of 6.1% from 2020-2030. MICE stand for Meetings, Incentives, Conferences and Exhibitions.

MICE industry is a specialized niche of group tourism committed to book, plan, manage & deliver meetings, seminars, exhibitions, and other events. These events are held to achieve a range of business, academic, professional, or cultural objectives. The global industry is one of the hospitality industries, that has a positive impact in the growth of cities, businesses, destinations, and other aspects of the global market.

MICE event organizers provide many other creative services that include directional signages, banners, show displays, kiosks/exhibit space, event photography, event marketing, sponsorship management, AV/technical production, group air fulfillment, on-site event logistics & staffing, supplier management, virtual meetings, and risk management services.

MICE industry include four different types of travel markets Meeting travel, Incentive travel, Conference travel and Exhibition travel. Meeting travel refers to any number of people coming together in one place for a particular activity or event. Incentive travel refers to a non-business vacation typically given to employees as a reward with the aim of continued motivation of performance. Conference travel is organizing of itineraries, meetings, and events for people from the same profession or field and lastly, Exhibition travel is the event where products or services are displayed.

Market Dynamics and Trends

MICE industry is booming due to market dynamics such as world-wide growth of the corporate sector, augmentation in Foreign Direct Investment (FDI) activities, proliferating Small and Medium Scale Enterprises, as well as increasing trend towards the adoption of AI & IoT at global level. Besides, consistent increase in the global tourism is expected to drive the growth of the industry in future.

Furthermore, factors including rise in per-capita disposable income, an increase in the frequency of such events on a global scale coupled with expansion in business activities by the companies or individuals are expected to foster the growth of MICE industry.

However, the cost-effectiveness of MICE events and topographic conditions are expected to impede the growth of the MICE industry.

Moreover, increasing investments in the development of infrastructure and technological advancements are expected to provide lucrative opportunities for the MICE industry in future.

Market Segmentations and Scope of the Study

The global MICE Industry report analysis is based on event type, application, and geography. Based on event type, the market is segmented into meetings, incentives, conventions, and exhibitions. Based on applications, the market is divided into Academic Field, Business Field, Political Field, Exhibitions, and Others. Geographic breakdown and analysis of each of the previously mentioned segments include regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

Europe region is expected to hold the highest market share in the MICE industry over the forecast period owing to the increase in meeting activities, increased adoption of smart devices on a wide scale along with the rise in penetration of the internet in the region.

Asia-Pacific is expected to grow at the highest CAGR, accounting for a substantial market share. This is attributed to increase in tourism and business activities in the MICE industry, supporting government regulations and higher adoption of AI & IoT.

Competitive Landscape

The highly competitive MICE industry, consists of several key players, such as American Express Global Business Travel (M And E), BCD Meetings and Events (BCD Group N.V.), CWT Meetings and Events (Carlson Wagonlit Travel), RX Global (division Of RELX Group), Maritz Global Events Inc., Informa Markets (division Of, Informa PLC), Freeman Company, GL Events SA, MCI Group SA, ATPI Group Ltd., BI Worldwide, FCM Meetings and Events (Flight Centre Travel), ITA Group, ConferenceDirect, HPN Global, One10, LLC, Ovation Global DMC, AlliedPRA, Inc., Euromic (Association of Global DMCs), Destination Asia Group, and others.

There are various renowned events taking place on a global platform in the MICE industry. For instance, in-order to connect business opportunities in Latin America the ‘American Express Global Business Travel (Amex GBT),’ event was organized in February 2025, Reported FY2024 revenue growth of 6% to $2.42 billion and a 26% rise in adjusted EBITDA.

In March 2024, BCD Meetings & Events (BCD Group N.V.): Announced partnership with MPI UK & Ireland to launch the Vanessa Cotton Scholarship, supporting MICE students.

Key Benefits

• The MICE industry report provides deep insights of the ongoing market trends with the qualitative and quantitative analysis of overall market and estimations through 2020-2030, with the expected opportunities for the industry in the near future.

• The study comprises a deep dive analysis of the MICE industry trend including current and future trends for depicting the prevalent investment pockets in the market.

• The report provides detailed information related to key drivers, restraints, opportunities, and their impact on the industry.

• The report incorporates competitive analysis of the market players along with their market share in the MICE industry

• The study elaborates SWOT analysis and Porters Five Forces model for the global industry.

• Value chain analysis in the industry study provides a clear picture of the stakeholders’ roles.

MICE Industry Key Segements

By Service Type

• Planning & Management

• Venue & Accommodation

• Transportation & Logistics

• Catering & F&B

• Event Technology & AV

• On‑site Staffing & Support

By Event Type

• Meetings

• Incentives

• Conferences/Conventions

• Exhibitions/Trade Shows

By Booking/Procurement Mode

• Direct Booking

• Destination Management Companies (DMCs)

• Travel Management Companies (TMCs)

• Online Platforms & Intermediaries

By Delivery Format

• In-Person/Traditional

• Virtual (Fully Digital)

• Hybrid (Physical + Digital)

By End-User Industry Vertical

• Corporate & Financial Services

• Government & Public Sector

• Associations & Non‑Profits

• Academic & Educational Institutions

• Healthcare & Life Sciences

• Technology, Media & Telecom

• Others

By Geography

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • France

  • Italy

  • Spain

  • United Kingdom

  • Netherlands

  • Denmark

  • Finland

  • Norway

  • Sweden

  • Russia

  • Rest of Europe 

• Asia-Pacific

  • Australia

  • China

  • India

  • Japan

  • South Korea

  • Thailand

  • Singapore

  • Rest of Asia-Pacific

• RoW

  • Latin America

    • Argentina

    • Bolivia

    • Brazil

    • Chile

    • Colombia

    • Others

  • Middle East

    • Iran

    • Iraq

    • Israel

    • Jordan

    • Kuwait

    • Others

  • Africa

    • Algeria

    • Egypt

    • Libya

    • Morocco

    • Others

Key Players

• American Express Global Business Travel (M And E)

• BCD Meetings and Events (BCD Group N.V.)

• CWT Meetings and Events (Carlson Wagonlit Travel)

• RX Global (division Of RELX Group)

• Maritz Global Events Inc.

• Informa Markets (division Of Informa PLC)

• Freeman Company

• GL Events SA

• MCI Group SA

• ATPI Group Ltd.

• BI Worldwide

• FCM Meetings and Events (Flight Centre Travel)

• ITA Group

• ConferenceDirect

• HPN Global

• One10, LLC

• Ovation Global DMC

• AlliedPRA, Inc.

• Euromic (Association of Global DMCs)

• Destination Asia Group

REPORT SCOPE AND SEGMENTATION