Market Definition
U.S. ATV and UTV Market was valued at USD 4.54 billion in 2023, and is predicted to reach USD 5.75 billion by 2030, with a CAGR of 2.7% from 2023 to 2030. All-Terrain Vehicle (ATV) is a motorized off-road vehicle designed for recreational and utility purposes. Its compact size, low-pressure tires, and handlebar steering characterize it. ATVs are designed to traverse various terrains, including dirt trails, mud, sand, and rocky surfaces. They have powerful engines and rugged suspension systems to provide excellent traction, maneuverability, and stability in challenging environments.
ATVs usually have a four-wheel drive system, allowing them to simultaneously deliver power to all wheels for enhanced off-road performance. ATVs are primarily used for recreational activities such as off-roading and trail riding; they are also utilized in various industries for utility purposes such as agriculture, forestry, search and rescue operations, and maintenance of remote areas.
Utility Task Vehicle (UTV) is a multipurpose off-road vehicle for work and recreation. UTVs are larger and more robust than traditional ATVs as they feature a cabin-like structure with side-by-side seating for two or more occupants, offering increased passenger capacity and cargo-carrying capabilities.
UTVs are renowned for their versatility and ruggedness. They have sturdy frames, powerful engines, and advanced suspension systems to handle demanding terrains and heavy loads. Some renowned brands that offer these kinds of UTVs in the market include Polaris Inc, Yamaha, Kawasaki, Arctic Cat, John Deere, Honda, Textron Off-Road, and others.
These vehicles are widely used in various industries and sectors, including agriculture, construction, landscaping, recreation, and public services. Their utility features include the ability to haul and tow heavy loads with ample cargo space for transporting equipment and materials.
Thus, both ATVs and UTVs are popular off-road vehicles with distinct characteristics. ATVs excel in agility, speed, and maneuverability for single riders, while UTVs prioritize passenger capacity, cargo versatility, and comfort for multi-passenger & utility applications.
Electric Vehicle Innovations Fuelling Growth in the ATV and UTV Market in U.S.
The market for ATV and UTV is experiencing growth due to the increasing efforts of manufacturers to introduce electric vehicles, thereby enhancing the overall market expansion. For instance, in December 2021, Polaris launched RANGER XP Kinetic, an exceptional UTV known for its superior work capabilities and smooth riding experience. This innovative vehicle incorporates a brand-new electric powertrain from Polaris in collaboration with Zero Motorcycles. With its cutting-edge technology, the RANGER XP Kinetic sets a new benchmark for UTV performance and productivity, offering unmatched capability, remarkable durability, and refined overall performance.
Rising Military Sector Demand for ATVs in Extreme and Cold Weather Missions Driving Market Growth in United States.
The growing demand for ATVs from the military sector, particularly for extreme and cold weather missions, drives the overall market growth. For instance, in August 2022, the U.S. Army awarded a contract to BAE Land and Armaments L.P., based in Sterling Heights, Michigan, to produce the Cold Weather All-Terrain Vehicle (ATV). This significant contract is expected to contribute to the increased adoption rate of ATVs within the military sector.
Limited Off-Road Access and Safety Concerns of ATV and UTV Market in U.S.
Access to off-road areas for recreational use or utility purposes may be restricted or limited in certain regions due to environmental regulations, land-use policies, or private property restrictions. These limitations can hinder the widespread use and delight of ATVs and UTVs, particularly for recreational riders.
Moreover, the off-road nature of ATVs and UTVs poses inherent risks and safety concerns. Inexperienced or careless riders can be involved in accidents, leading to injuries or fatalities. Safety regulations, training requirements, and the enforcement of responsible riding practices are necessary to mitigate these risks. Thus, limited off-road access and safety concerns restrain the market's growth in the region.
Technological Advancements in the field of ATV and UTV Market in U.S.
ATVs and UTVs serve as vehicles for camping and exploring nature but also have inherent risks. The availability of more of these vehicles on the market contributes to the higher frequency of ATV and UTV accidents. The primary cause of most vehicle accidents is the failure of drivers to behave safely and responsibly. Hence, market players are introducing ATVs and UTVs with advanced GPS features to enhance safety and security.
Therefore, the ATV is equipped with user-friendly GPS and vehicle data tracking equipment. Consequently, developing ATVs and UTVs with enhanced safety features to prevent accidents and fatalities presents a lucrative business opportunity for major ATV and UTV market players.
Competitive Landscape
The U.S. ATV and UTV industry includes several market players such Polaris, Inc., BRP, Inc., Honda Motor Co., Inc., Kawasaki Heavy Industries Ltd., Yamaha Motor Co. Ltd., Textron, Inc., CF Moto, Suzuki Motor Corporation, KYMCO Group, and Kubota Corporation.
KEY BENEFITS
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The U.S. ATV and UTV market report provides a quantitative analysis of the current market and estimations through 2024-2030 that assists in identifying the prevailing market opportunities to capitalize on.
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The study comprises a deep dive analysis of the market trend including the current and future trends for depicting the prevalent investment pockets in the market.
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The information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.
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The competitive analysis of the market players along with their market share in the U.S. ATV and UTV market.
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The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
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Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.
U.S. ATV AND UTV MARKET KEY SEGMENTS
By Type
By Displacement
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Below 400 cc
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400–800 cc
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Above 800 cc
By Fuel Type
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Gasoline Powered
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Diesel Powered
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Electric Powered
By Application
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Military
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Agriculture
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Recreation
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Other Applications
REPORT SCOPE AND SEGMENTATION:
Parameters
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Details
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Market Size in 2023
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USD 4.54 Billion
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Revenue Forecast in 2030
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USD 5.75 Billion
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Growth Rate
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CAGR of 2.7% from 2024 to 2030
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Analysis Period
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2023–2030
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Base Year Considered
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2023
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Forecast Period
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2024–2030
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Market Size Estimation
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Billion (USD)
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Growth Factors
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Increased military adoption of ATV & UTV
The electric vehicle innovations fuelling growth in the ATV and UTV
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Companies Profiled
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10
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Market Share
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Available for 10 companies
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Customization Scope
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Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
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Pricing and Purchase Options
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Avail customized purchase options to meet your exact research needs.
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Test
1 INTRODUCTION
1.1 REPORT DESCRIPTION
1.2 RESEARCH METHODOLOGY
1.2.1 SECONDARY RESEARCH
1.2.2 DATA ANALYSIS FRAMEWORK
1.2.3 MARKET SIZE ESTIMATION
1.2.4 FORECASTING
1.2.5 PRIMARY RESEARCH AND DATA VALIDATION
2 U.S. ATV AND UTV MARKET BY TYPE
2.1 OVERVIEW
2.2 ATV MARKET
2.3 UTV MARKET
3 U.S. ATV AND UTV MARKET BY DISPLACEMENT
3.1 OVERVIEW
3.2 BELOW 400 CC MARKET
3.3 400–800 CC MARKET
3.4 ABOVE 800 CC MARKET
4 U.S. ATV AND UTV MARKET BY FUEL TYPE
4.1 OVERVIEW
4.2 GASOLINE POWERED MARKET
4.3 DIESEL POWERED MARKET
4.4 ELECTRIC POWERED MARKET
5 U.S. ATV AND UTV MARKET BY APPLICATION
5.1 OVERVIEW
5.2 MILITARY MARKET
5.3 AGRICULTURE MARKET
5.4 RECREATION MARKET
5.5 OTHER APPLICATIONS MARKET
6 COMPANY PROFILES
6.1 POLARIS, INC
6.1.1 COMPANY OVERVIEW
6.1.2 COMPANY SNAPSHOT
6.1.3 OPERATING BUSINESS SEGMENTS
6.1.4 PRODUCT PORTFOLIO
6.1.5 BUSINESS PERFORMANCE
6.1.6 BUSINESS SEGMENTS
6.1.7 GEOGRAPHIC SEGMENTS
6.1.8 KEY STRATEGIC MOVES AND DEVELOPMENT
6.1.9 PRIMARY MARKET COMPETITORS
6.2 BRP, INC.
6.2.1 COMPANY OVERVIEW
6.2.2 COMPANY SNAPSHOT
6.2.3 OPERATING BUSINESS SEGMENTS
6.2.4 PRODUCT PORTFOLIO
6.2.5 BUSINESS PERFORMANCE
6.2.6 BUSINESS SEGMENTS
6.2.7 GEOGRAPHIC SEGMENTS
6.2.8 KEY STRATEGIC MOVES AND DEVELOPMENT
6.2.9 PRIMARY MARKET COMPETITORS
6.3 HONDA MOTOR CO., INC.
6.3.1 COMPANY OVERVIEW
6.3.2 COMPANY SNAPSHOT
6.3.3 OPERATING BUSINESS SEGMENTS
6.3.4 PRODUCT PORTFOLIO
6.3.5 BUSINESS PERFORMANCE
6.3.6 BUSINESS SEGMENTS
6.3.7 GEOGRAPHIC SEGMENTS
6.3.8 KEY STRATEGIC MOVES AND DEVELOPMENT
6.3.9 PRIMARY MARKET COMPETITORS
6.4 KAWASAKI HEAVY INDUSTRIES LTD.
6.4.1 COMPANY OVERVIEW
6.4.2 COMPANY SNAPSHOT
6.4.3 OPERATING BUSINESS SEGMENTS
6.4.4 PRODUCT PORTFOLIO
6.4.5 BUSINESS PERFORMANCE
6.4.6 BUSINESS SEGMENTS
6.4.7 GEOGRAPHIC SEGMENTS
6.4.8 KEY STRATEGIC MOVES AND DEVELOPMENT
6.4.9 PRIMARY MARKET COMPETITORS
6.5 YAMAHA MOTOR CO. LTD.
6.5.1 COMPANY OVERVIEW
6.5.2 COMPANY SNAPSHOT
6.5.3 OPERATING BUSINESS SEGMENTS
6.5.4 PRODUCT PORTFOLIO
6.5.5 BUSINESS PERFORMANCE
6.5.6 BUSINESS SEGMENTS
6.5.7 GEOGRAPHIC SEGMENTS
6.5.8 KEY STRATEGIC MOVES AND DEVELOPMENT
6.5.9 PRIMARY MARKET COMPETITORS
6.6 TEXTRON, INC.
6.6.1 COMPANY OVERVIEW
6.6.2 COMPANY SNAPSHOT
6.6.3 OPERATING BUSINESS SEGMENTS
6.6.4 PRODUCT PORTFOLIO
6.6.5 BUSINESS PERFORMANCE
6.6.6 BUSINESS SEGMENTS
6.6.7 GEOGRAPHIC SEGMENTS
6.6.8 KEY STRATEGIC MOVES AND DEVELOPMENT
6.6.9 PRIMARY MARKET COMPETITORS
6.7 CF MOTO
6.7.1 COMPANY OVERVIEW
6.7.2 COMPANY SNAPSHOT
6.7.3 OPERATING BUSINESS SEGMENTS
6.7.4 PRODUCT PORTFOLIO
6.7.5 BUSINESS PERFORMANCE
6.7.6 BUSINESS SEGMENTS
6.7.7 GEOGRAPHIC SEGMENTS
6.7.8 KEY STRATEGIC MOVES AND DEVELOPMENT
6.7.9 PRIMARY MARKET COMPETITORS
6.8 SUZUKI MOTOR CORPORATION
6.8.1 COMPANY OVERVIEW
6.8.2 COMPANY SNAPSHOT
6.8.3 OPERATING BUSINESS SEGMENTS
6.8.4 PRODUCT PORTFOLIO
6.8.5 BUSINESS PERFORMANCE
6.8.6 BUSINESS SEGMENTS
6.8.7 GEOGRAPHIC SEGMENTS
6.8.8 KEY STRATEGIC MOVES AND DEVELOPMENT
6.8.9 PRIMARY MARKET COMPETITORS
6.9 KWANG YANG MOTOR CO., LTD.
6.9.1 COMPANY OVERVIEW
6.9.2 COMPANY SNAPSHOT
6.9.3 OPERATING BUSINESS SEGMENTS
6.9.4 PRODUCT PORTFOLIO
6.9.5 BUSINESS PERFORMANCE
6.9.6 BUSINESS SEGMENTS
6.9.7 GEOGRAPHIC SEGMENTS
6.9.8 KEY STRATEGIC MOVES AND DEVELOPMENT
6.9.9 PRIMARY MARKET COMPETITORS
6.10 KUBOTA CORPORATION
6.10.1 COMPANY OVERVIEW
6.10.2 COMPANY SNAPSHOT
6.10.3 OPERATING BUSINESS SEGMENTS
6.10.4 PRODUCT PORTFOLIO
6.10.5 BUSINESS PERFORMANCE
6.10.6 BUSINESS SEGMENTS
6.10.7 GEOGRAPHIC SEGMENTS
6.10.8 KEY STRATEGIC MOVES AND DEVELOPMENT
6.10.9 PRIMARY MARKET COMPETITORS
LIST OF TABLES
TABLE 1. U.S. ATV AND UTV MARKET VALUE, BY TYPE, 2022-2030, MILLION USD
TABLE 2. U.S. ATV AND UTV MARKET VOLUME, BY TYPE, 2022-2030, UNITS
TABLE 3. U.S. ATV AND UTV MARKET VALUE, BY DISPLACEMENT TYPE, 2022-2030, MILLION USD
TABLE 4. U.S. ATV AND UTV MARKET VOLUME, BY DISPLACEMENT TYPE, 2022-2030, UNITS
TABLE 5. U.S. ATV AND UTV MARKET VALUE, BY FUEL TYPE, 2022-2030, MILLION USD
TABLE 6. U.S. ATV AND UTV MARKET VOLUME, BY FUEL TYPE, 2022-2030, UNITS
TABLE 7. U.S. ATV AND UTV MARKET VALUE, BY APPLICATION, 2022-2030, MILLION USD
TABLE 8. U.S. ATV AND UTV MARKET VOLUME, BY APPLICATION, 2022-2030, UNITS
TABLE 9. BRP INC.: COMPANY SNAPSHOT
TABLE 10. BRP INC.: OPERATING SEGMENTS
TABLE 11. BRP INC.: PRODUCT PORTFOLIO
TABLE 12. BRP INC.: BUSINESS SEGMENT
TABLE 13. BRP INC.: SALES BY GEOGRAPHIC SEGMENT
TABLE 14. BRP INC.: KEY STRATEGIC MOVES & DEVELOPMENTS
TABLE 15. KAWASAKI HEAVY INDUSTRIES LTD.: COMPANY SNAPSHOT
TABLE 16. KAWASAKI HEAVY INDUSTRIES, LTD.: OPERATING SEGMENTS
TABLE 17. KAWASAKI HEAVY INDUSTRIES, LTD.: PRODUCT PORTFOLIO
TABLE 18. KAWASAKI HEAVY INDUSTRIES, LTD.: BUSINESS SEGMENT
TABLE 19. KAWASAKI HEAVY INDUSTRIES, LTD.: GEOGRAPHIC SEGMENT
TABLE 20. KAWASAKI HEAVY INDUSTRIES, LTD.: KEY STRATEGIC MOVES & DEVELOPMENTS
TABLE 21. KUBOTA CORPORATION: COMPANY SNAPSHOT
TABLE 22. KUBOTA CORPORATION: OPERATING SEGMENTS
TABLE 23. KUBOTA CORPORATION: PRODUCT PORTFOLIO
TABLE 24. KUBOTA CORPORATION: BUSINESS SEGMENT
TABLE 25. KUBOTA CORPORATION: SALES BY GEOGRAPHIC SEGMENT
TABLE 26. KUBOTA CORPORATION: KEY STRATEGIC MOVES & DEVELOPMENTS
TABLE 27. POLARIS INC.: COMPANY SNAPSHOT
TABLE 28. POLARIS INC.: OPERATING SEGMENTS
TABLE 29. POLARIS INC.: PRODUCT PORTFOLIO
TABLE 30. POLARIS INC.: BUSINESS SEGMENT
TABLE 31. POLARIS INC.: SALES BY GEOGRAPHIC SEGMENT
TABLE 32. POLARIS INC.: KEY STRATEGIC MOVES & DEVELOPMENTS
TABLE 33. SUZUKI MOTOR CORPORATION: COMPANY SNAPSHOT
TABLE 34. SUZUKI MOTOR CORPORATION: OPERATING SEGMENTS
TABLE 35. SUZUKI MOTOR CORPORATION: PRODUCT PORTFOLIO
TABLE 36. SUZUKI MOTOR CORPORATION: BUSINESS SEGMENT
TABLE 37. SUZUKI MOTOR CORPORATION: SALES BY GEOGRAPHIC SEGMENT
TABLE 38. SUZUKI MOTOR CORPORATION: KEY STRATEGIC MOVES & DEVELOPMENTS
TABLE 39. YAMAHA MOTOR CO LTD: COMPANY SNAPSHOT
TABLE 40. YAMAHA MOTOR CO LTD: OPERATING SEGMENTS
TABLE 41. YAMAHA MOTOR CO LTD: PRODUCT PORTFOLIO
TABLE 42. YAMAHA MOTOR CO. LTD: BUSINESS SEGMENT
TABLE 43. YAMAHA MOTOR CO LTD: GEOGRAPHIC SEGMENT
TABLE 44. YAMAHA MOTOR CO LTD: KEY STRATEGIC MOVES & DEVELOPMENTS
TABLE 45. YAMAHA MOTOR CO LTD: PRIMARY MARKET COMPETITORS
TABLE 46. TEXTRON INC: COMPANY SNAPSHOT
TABLE 47. TEXTRON INC: OPERATING SEGMENTS
TABLE 48. TEXTRON INC: PRODUCT PORTFOLIO
TABLE 49. TEXTRON INC: BUSINESS SEGMENT
TABLE 50. TEXTRON INC: GEOGRAPHIC SEGMENT
TABLE 51. TEXTRON INC: KEY STRATEGIC MOVES & DEVELOPMENTS
TABLE 52. TEXTRON INC: PRIMARY MARKET COMPETITORS
TABLE 53. HONDA MOTOR CO. LTD.: COMPANY SNAPSHOT
TABLE 54. HONDA MOTOR CO. LTD.: OPERATING SEGMENTS
TABLE 55. HONDA MOTOR CO. LTD.: PRODUCT PORTFOLIO
TABLE 56. HONDA MOTOR CO. LTD.: BUSINESS SEGMENT
TABLE 57. HONDA MOTOR CO. LTD.: GEOGRAPHIC SEGMENT
TABLE 58. HONDA MOTOR CO. LTD.: KEY STRATEGIC MOVES & DEVELOPMENTS
TABLE 59. HONDA MOTOR CO. LTD.: PRIMARY MARKET COMPETITORS
TABLE 60. KWANG YANG MOTOR CO., LTD.: COMPANY SNAPSHOT
TABLE 61. KWANG YANG MOTOR CO., LTD.: PRODUCT PORTFOLIO
TABLE 62. KWANG YANG MOTOR CO., LTD.: KEY STRATEGIC MOVES & DEVELOPMENTS
TABLE 63. KWANG YANG MOTOR CO., LTD.: PRIMARY MARKET COMPETITORS
TABLE 64. CFMOTO: COMPANY SNAPSHOT
TABLE 65. CFMOTO: PRODUCT PORTFOLIO
TABLE 66. CFMOTO: KEY STRATEGIC MOVES & DEVELOPMENTS
TABLE 67. CFMOTO: PRIMARY MARKET COMPETITORS
LIST OF FIGURES
FIGURE 1. U.S. ATV AND UTV MARKET VALUE, BY TYPE, 2022-2030, MILLION USD
FIGURE 2. U.S. ATV AND UTV MARKET VOLUME, BY TYPE, 2022-2030, UNITS
FIGURE 3. U.S. ATV AND UTV MARKET VALUE, BY DISPLACEMENT TYPE, 2022-2030, MILLION USD
FIGURE 4. U.S. ATV AND UTV MARKET VOLUME, BY DISPLACEMENT TYPE, 2022-2030, UNITS
FIGURE 5. U.S. ATV AND UTV MARKET VALUE, BY FUEL TYPE, 2022-2030, MILLION USD
FIGURE 6. U.S. ATV AND UTV MARKET VOLUME, BY FUEL TYPE, 2022-2030, UNITS
FIGURE 7. U.S. ATV AND UTV MARKET VALUE, BY APPLICATION, 2022-2030, MILLION USD
FIGURE 8. U.S. ATV AND UTV MARKET VOLUME, BY APPLICATION, 2022-2030, UNITS
FIGURE 9. BRP INC.: NET SALES, 2020–2022 ($MILLION)
FIGURE 10. BRP INC.: PRIMARY MARKET COMPETITORS
FIGURE 11. KAWASAKI HEAVY INDUSTRIES, LTD.: NET SALES, 2020-2022 ($MILLION)
FIGURE 12. KAWASAKI HEAVY INDUSTRIES, LTD.: PRIMARY MARKET COMPETITORS
FIGURE 13. KUBOTA CORPORATION: NET SALES, 2020–2022 ($MILLION)
FIGURE 14. KUBOTA CORPORATION: PRIMARY MARKET COMPETITORS
FIGURE 15. POLARIS INC.: NET SALES, 2020–2022 ($MILLION)
FIGURE 16. POLARIS INC.: PRIMARY MARKET COMPETITORS
FIGURE 17. SUZUKI MOTOR CORPORATION: NET SALES, 2020–2022 ($MILLION)
FIGURE 18. SUZUKI MOTOR CORPORATION: PRIMARY MARKET COMPETITORS
FIGURE 19. YAMAHA MOTOR CO LTD: NET SALES, 2020-2022 ($MILLION)
FIGURE 20. TEXTRON INC: NET SALES, 2020-2022 ($MILLION)
FIGURE 21. HONDA MOTOR CO. LTD.: NET SALES, 2020-2022 ($MILLION)
FIGURE 22. CFMOTO: NET SALES, 2020-2022 ($MILLION)