Discover Vanilla Suede Air Freshener for Everyday Comfort

Industry Insights from Next Move Strategy Consulting

Swap FOMO for JOMO with Febreze’s fourth annual Scent of the Year: Vanilla Suede. Celebrate the joy of staying in with a comforting, captivating fragrance that turns your home into a cozy retreat. Part of Febreze’s new Blends Collection, Vanilla Suede brings a touch of luxury to any evening at home—perfect for both homebodies and hosts alike.

Vanilla Suede: A Warm, Sophisticated Blend

• Features a rich, complementary mix of brushed mahogany, gold amber, and smoked vanilla

• Grounded in familiar warm scents with a refined, unexpected twist

• Mahogany adds depth and stability to the fragrance

• Amber and vanilla bring a sense of indulgent warmth

• Creates a comforting yet luxurious atmosphere that enhances any space or style

Vanilla Suede Inspired by a Collective Desire for Comfort at Home

Each year, Trujillo and the Febreze Fragrance Group—a specialized team within P&G’s Innovation Foresight of Fragrance and Ingredients—create the Scent of the Year to capture the emotions and scent preferences consumers are gravitating toward. For 2025, research and global trend analysis revealed a strong desire among Americans to slow down and find comfort in their homes. This insight inspired lead perfumer Michelle Hagen to craft the soothing and luxurious Vanilla Suede fragrance.

Creating a Personal Oasis with Vanilla Suede

“In today’s fast-paced world, there’s a growing trend toward self-care and reclaiming personal space,” said Rafael Trujillo, master perfumer at Febreze. “Whether it’s entertaining guests or enjoying a quiet night in, people are seeking more meaningful time at home—and Vanilla Suede helps create that perfect atmosphere, turning any room into a personal sanctuary.”

Vanilla Suede Elevates Everyday Comfort with a Touch of Luxury

This year’s focus on elevated comfort and simple indulgence is perfectly captured in Vanilla Suede. Designed to inspire both relaxation and refinement, the scent transforms every space into a haven of warmth and style. Available in Febreze AIR for a quick refresh or in Febreze PLUG for continuous elegance, Vanilla Suede delivers a luxurious scent experience around the clock.

Conclusion:

With Vanilla Suede, Febreze redefines what an air freshener can be—more than just scent, it’s an invitation to unwind, indulge, and enjoy the simple luxury of home.

Source: https://us.pg.com/newsroom/  

Prepared by: Next Move Strategy Consulting