North America Travel Insurance Market is expected to reach USD 18.17 billion by 2035

The growing number of online platforms for travel insurance and rising number of outbound travelers are driving up demand for the North America travel insurance market during the forecast period.

The North America Travel Insurance Market size was valued at USD 7.29 billion in 2025 and is expected to reach USD 8.77 billion by 2026. Looking ahead, the industry is projected to expand significantly, reaching USD 18.17 billion by 2035, registering a CAGR of 8.43% from 2026 to 2035, according to new research by Next Move Strategy Consulting. The spread of online platforms dedicated to travel insurance has definitely transformed the landscape of the travel insurance industry in the region, bringing about significant improvements in accessibility and convenience for consumers.

These platforms offer a varied array of options, allowing travelers to easily compare policies and choose the most suitable one based on their preferences and budgetary considerations. Furthermore, the online availability of these platforms has rationalized the purchasing process, eliminating the need for cumbersome paperwork or visits to physical insurance offices.

As a result, the increasing prevalence of online platforms has strengthened competition within the industry, prompting insurance companies to innovate and enhance their offerings. This has led to the introduction of more competitive rates and comprehensive coverage options to attract customers in the digital era. Overall, the development of online platforms dedicated to travel insurance has empowered consumers with greater choice and flexibility while driving progresses in the overall customer experience.

Also, the growing number of outbound travelers has undeniably emerged as a significant catalyst for market expansion across various sectors of the travel industry in the region. With more individuals embarking on trips abroad for various purposes, there is a corresponding surge in demand for services such as accommodation, transportation, and notably, travel insurance. This trend has notably propelled the market growth of travel insurance, as travelers recognize the importance of financial protection against unforeseen events while traveling overseas.

As a result, insurance providers are witnessing a broader customer base, prompting them to offer expanded services, competitive pricing, and innovative solutions to cater to the diverse needs of outbound travelers. This includes tailored coverage for various types of trips, including leisure, business, or adventure travel. Additionally, insurance providers are focusing on enhancing customer experience by offering seamless online purchasing options and efficient claims processing procedures. Overall, the growing number of outbound travelers has led to significant opportunities for market growth in the travel insurance sector, driving providers to innovate and expand their offerings to meet the evolving needs of travelers in the region.

However, navigating regulatory challenges poses a challenging obstacle to the expansion of the travel insurance market in the region. Compliance with diverse regulations across different jurisdictions can be intricate and financially burdensome for insurance providers. The complexity further intensifies due to variations in regulatory requirements and practices from one region to another. Besides, regulatory changes or uncertainties can create significant challenges for market players, especially new entrants. Compliance with evolving regulations requires considerable resources and expertise, which may deter smaller players from entering the market and limit competition and innovation.

On the contrary, the incorporation of predictive analytics for risk assessment indeed offers substantial opportunities for market growth within the travel insurance industry in the region. Leveraging advanced algorithms and data analytics techniques allows insurers to gain valuable insights from extensive historical and real-time data, enabling them to accurately evaluate various risks associated with travel. By engaging predictive analytics, insurers can develop a deeper understanding of factors contributing to risks such as medical emergencies, trip cancellations, and natural disasters. This allows them to offer more personalized and precisely tailored insurance products that align with the unique travel profiles and risk profiles of individual customers. Tailored products improve customer satisfaction and loyalty while increasing the relevance and value proposition of travel insurance.

Moreover, predictive analytics can optimize underwriting processes, enabling insurers to price policies more competitively and accurately. By including predictive insights into pricing models, insurers can better assess risk and set premiums that reflect the actual risk exposure, thus attracting more customers and improving profitability. Furthermore, predictive analytics empowers insurers to develop proactive risk mitigation strategies and preventive measures. By identifying potential risks in advance, insurers can implement measures to mitigate these risks, reducing the likelihood of claims and enhancing overall customer experience.

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Several market players operating in the North America travel insurance market include Allianz Global Assistance, Zurich Cover-More, Berkshire Hathaway Travel Protection, Tokio Marine HCC, Travel Insured International, Crum & Forster, International Medical Group, Nationwide Mutual Insurance Company, AXA Partners, Generali Global Assistance, GeoBlue, AXIS Capital, Manulife, TuGo Insurance Inc., RBC Insurance and Others.

Key Insights from the North America Travel Insurance Market Report:

• The information related to key drivers, restraints, and opportunities and their impact on the North America travel insurance market is provided in the report.

• The value chain analysis in the market study provides a clear picture of the roles of each stakeholder.

• The market share of players in the North America travel insurance market is provided in the report along with their competitive analysis.