Insurtech Market

Industry Outlook 

The global Insurtech Market size was valued at USD 19.77 billion in 2024, with an estimation of USD 30.27 billion in 2025 and is predicted to reach USD 254.64 billion by 2030 with a CAGR of 53.1% from 2025-2030.

The insurtech market, also known as insurance technology, refers to the industry that leverages digital tools and advanced technologies to modernize insurance products, distribution, and operations. It spans across auto, health, business, home, specialty, and travel insurance, with innovations such as AI, cloud computing, IoT, blockchain, and big data analytics driving transformation. 

Insurtech operates through digital platforms, aggregators, embedded models, and enhanced carrier channels, serving individuals, enterprises, and intermediaries. Offering advantages like faster claims, personalized policies, transparency, and cost efficiency, digital insurance stands apart from conventional manual processes by enabling real-time underwriting, data-driven risk assessment, and seamless digital engagement, making insurance more accessible, inclusive, and customer-centric.

Open Finance and Open Insurance Frameworks Fuel Market Growth

The rapid development of open finance and open insurance initiatives in Europe is directly fueling the insurtech market expansion by accessing to high-quality data. The European Commission’s proposed Framework for Financial Data Access (FIDA) establishes rights and obligations for sharing customer financial information, extending beyond payments to certain insurance products. At the same time, EIOPA’s open-insurance initiatives promote structured data-sharing across insurers, intermediaries, and partners. Together, these efforts enhance transparency, enable personalization, and drive innovation across the insurance value chain.

Regulatory Clarity on AI Use in Insurance Fuels the Market

Regulatory clarity on AI use in insurance is fueling the insurtech market trends by providing stability and building confidence in digital transformation. Clear guidelines help ensure that AI-powered tools are developed and applied in a fair, transparent, and accountable manner. 

By setting standards for responsible adoption, regulators are reducing uncertainty for insurers and technology providers. This creates an environment where companies safely innovate and expand AI-driven solutions across areas like underwriting, claims processing, and customer engagement, ultimately accelerating market growth.

Real-Time Payment Increase Instant Claims and Embedded Insurance Market Demand

Real-time payment rails are driving the insurtech market demand by enabling faster claims disbursement and seamless embedded insurance experiences. With instant payment systems, insurers settle claims in seconds, improving customer satisfaction and strengthening trust. 

At the same time, embedded insurance providers benefit from frictionless collections and payouts integrated into everyday transactions. For example, India’s Unified Payments Interface (UPI) processed 16.99 billion transactions in January 2025 and 19.47 billion in July 2025, showcasing population-scale rails that make instant insurance claims and collections both viable and scalable.

Rising AI Compliance Obligations Challenge Market Expansion

Increasing compliance obligations around the use of artificial intelligence are posing challenges to market expansion. As regulators introduce stricter requirements for governance, transparency, and fairness, insurers and technology providers face higher costs and longer implementation timelines. Meeting these obligations demands significant investment in monitoring systems, audits, and reporting processes. While such measures are essential for consumer protection, they slow down the pace of innovation and make it more difficult for smaller insurtech firms to scale their AI-driven solutions.

Parametric Climate Products and Public Data Platforms Offer a Path to Market Expansion

Parametric climate insurance products, supported by public data platforms, are creating new opportunities for the market expansion. By linking payouts directly to measurable climate events such as rainfall, temperature, or wind speed, these products reduce complexity and provide faster claim settlements. The availability of open and standardized climate data enables insurers and technology providers to design more accurate, transparent, and scalable solutions. This approach not only broadens coverage in underserved regions but also enhances resilience against climate-related risks, fueling future market growth.

Market Segmentation and Scope of Study

The market report is divided on the basis of type, technology, services, deployment model, enterprise size, end user, and region. On the basis of type, the market is grouped into auto, health, and others. On the basis of technology, the market is categorized into cloud computing, machine learning, IoT, blockchain & smart contracts, big data & advanced analytics, and RPA. On the basis of services, the market is grouped into managed services, support & maintenance, and consulting. On the basis of deployment model, the market is categorized into cloud and on-premises. On the basis of enterprise size, the market is grouped into large enterprises and SMEs. On the basis of end user, the market is categorized into carriers/insurers, reinsurers, MGAs, brokers/agents & aggregators, embedded/partners. Regional breakdown and analysis of each of the aforesaid segments includes regions comprising of Asia-Pacific, North America, Europe, and RoW.

Geographical Analysis

North America remains the market leader in the insurtech industry, anchored by U.S. digital incumbents and platform vendors that scale AI-first insurance and distribution. Examples include Salesforce rolling out Agentforce and Financial Services Cloud enhancements to embed AI across insurer workflows. These activities cement North America’s dominant position now and sustain leadership through platform-led innovation.

Europe commands a substantial portion of the global market and is set to maintain robust expansion over the coming years. Growing adoption of open insurance and embedded finance solutions is driving the market growth in Europe. Regulatory initiatives and collaborative frameworks are creating an environment where insurers, technology providers, and financial institutions securely share customer data to deliver more personalized and innovative products. This trend supports the development of embedded insurance across banking, retail, and mobility ecosystems, while also improving transparency and consumer protection. As a result, Europe is emerging as a hub for customer-centric insurance technology innovation and market expansion.

The Asia Pacific market is the fastest expanding globally. Rising digital adoption and mobile-first ecosystems are fueling the insurtech market growth in Asia-Pacific. The region’s insurers and technology players are leveraging super-apps, digital wallets, and cloud-native platforms to deliver seamless insurance experiences directly to consumers. 

Growing partnerships between insurers and fintechs are enabling innovative offerings such as microinsurance, on-demand coverage, and usage-based products tailored for diverse markets. This strong push toward accessibility and affordability is positioning Asia-Pacific as one of the fastest-growing regions for insurtech innovation and customer engagement.

Moreover, in the Rest of the World, financial inclusion initiatives and technology-driven collaborations are propelling the insurtech market. Regions such as Latin America, the Middle East, and Africa are seeing increased partnerships between insurers, fintech innovators, and telecom operators to extend affordable insurance solutions to wider populations. Mobile-first microinsurance and parametric products are emerging as effective tools to address underserved communities and climate-related risks. These advancements underline how emerging markets are leveraging insurtech to close protection gaps and unlock new avenues for expansion.

Strategic Innovations Adopted by Key Players 

Major Insurtech players are accelerating global expansion through upscale brand launches, service diversification, and strategic partnerships. Key moves include IHG’s luxury and Canadian market entries, Airbnb’s shift beyond lodging, Accor’s Latin American acquisitions, Hilton’s aggressive India push, and Marriott’s record-breaking room signings.

• In July 2025, Verisk Analytics has announced the acquisition of AccuLynx, a leading roofing contractor software company, for USD 2.35 billion. The strategic move is designed to enhance Verisk’s presence in the residential insurance sector by streamlining interactions between insurers and contractors. The integration is expected to accelerate claims processing, improve operational efficiency, and reduce costs for policyholders, reinforcing Verisk’s commitment to innovation and enhanced service delivery in the insurance market.

• In December 2024, CCC Intelligent Solutions has acquired EvolutionIQ, an AI-guided claims platform, to enhance its capabilities in managing disability and injury claims. The strategic acquisition is aimed at revolutionizing claims resolution by improving efficiency and outcomes for both insurers and claimants. By integrating EvolutionIQ’s advanced AI technology, CCC seeks to streamline claims workflows, accelerate decision-making, and deliver more accurate, data-driven results in the insurance sector.

Key Benefits

• The report provides quantitative analysis and estimations of the insurtech market from 2025 to 2030, that assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the Market including the current and future trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the insurtech market is provided in the report.

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the insurtech market study provides a clear picture of roles of stakeholders.

Insurtech Market Key Segments

By Type

• Life Insurance

• Auto Insurance

• Health Insurance

• Home Insurance

• Travel Insurance

• Specialty Lines

By Technology

• Cloud Computing

• AI / Machine Learning 

• IoT & Telematics

• Blockchain & Smart Contracts

• Big Data & Advanced Analytics

• RPA 

• Digital Twins

• Others

By Services

• Managed Services 

• Support & Maintenance

• Consulting

By Deployment Model

• Cloud 

• On-premises

• Hybrid

By Enterprise Size

• Large Enterprises

• SMEs

By End User

• Carriers/Insurers 

• Reinsurers

• MGAs/MGUs

• Brokers/Agents & Aggregators

• Embedded/Partners 

• TPAs

By Industry Vertical

• Automotive

• BFSI

• Government

• Retail & E-commerce

• Healthcare

• Manufacturing

• Travel & Hospitality

• Others

By Region

• North America

  • The U.S

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• Rest of the World

  • Latin America

  • Middle East

  • Africa

Key Players

• Verisk Analytics, Inc

• Guidewire Software, Inc.

• CCC Intelligent Solutions Inc

• Duck Creek Technologies

• Sapiens International.

• EIS Software Limited

• Insurity LLC

• Majesco

• Socotra

• Shift Technology

• Onesheild

• Friss

• Snapsheet.

• Bolttech

• Alan SA

Report Scope and Segmentation: