Industry: ICT & Media | Publish Date: 17-Jun-2025 | No of Pages: 261 | No. of Tables: 214 | No. of Figures: 99 | Format: PDF | Report Code : IC3377
The Italy Voice Assistant Market size was valued at USD 175.1 million in 2024, and is predicted to reach USD 721.3 million by 2030, at a CAGR of 26.6% from 2025 to 2030.
Rising internet penetration and the rapid growth of mobile e-commerce are key drivers propelling the voice assistant market in Italy. Nevertheless, cultural preferences and linguistic diversity are, challenges to wider adoption of voice interactive systems. On the other hand, with the inclusion of hyper-personalized services in virtual assistant devices creates future growth opportunities for the sector.
The flourishing voice assistant industry in Italy is an outcome of the increased internet penetration rate, allowing for widespread adoption of connected devices and voice-like seamless experiences. As more and more people get internet support, the demand for voice-activated technologies will increase, and companies will also be inclined to integrate this into their customer service to help achieve operational efficiency.
The World Population Review reported that Italy certainly seen a rise in internet penetration in the last couple of years. The years from 2019 to 2023 saw an almost 20% increase in internet penetration, with users' percentage going from 67.85% in 2019 to 87.03% in 2023.
Thus, with an increasing rate of penetration of the internet in Italy, it is expected that the voice assistant market will really expand, thereby opening more and more avenues for the businesses as well as consumers.
The widening of the e-commerce industry in Italy for virtual assistants making hands-free purchases by customers to streamline the whole shopping experience. This leads the AI-powered assistants to be the primary tool online that mark a very smooth and efficient experience for digital shoppers and promote voice technology adoption across the Italian e-commerce landscape.
According to the European E-Commerce Report 2024, the percentage of e-shoppers in Italy jumped from 38 percent in 2019 to 53 percent by 2024, was a 15 percent increase over five years. Since the e-commerce industry continues to expand its business at a steady speed, there is a growing demand for voice assistants, proves vital for any business trying to remain ahead in Italy's fiercely competitive market.
Cultural habits and linguistic diversity pose obstacles to the wider use of conversational AI, thereby hinders the Italy voice assistant market expansion. Even with increasing popularity for smart technologies, numerous users might be reluctant to adopt voice assistants because of limited regional language and accent support.
The adoption of hyper-personalization services creates future growth opportunities for the Italy voice assistant market trends with increasingly tailored user interfaces that make the interaction even easier for users.
Voice-capable technology directly owns a line of evolution to produce extremely highly personalized interaction experiences with a single user on the basis of his/her will and activity along with the given framework of the real or perceived world. This intelligent technology analyzes the data of users to deliver personalized recommendations, useful reminders, and context-aware response, improving engagement and making day-to-day interactions effortless and rewarding.
In January 2025, SoundHound AI partnered with Lucid Motors in the induction of Lucid Assistant; an amazing feature of voice-assisted simple car experiences without having to hold one's hands. And using a wake-up talk phrase such as "hey, Lucid," it becomes possible for driving and riding passengers alike to communicate in natural language with the automobile itself.
Hyper-personalization enables voice assistants to suggest playlists based on listening behavior, automate mundane tasks such as grocery ordering based on past purchases, or specific fitness guidance based on individualized health objectives.
The capacity to satisfy individualized needs by consumers renders hyper-personalized voice assistants the answers to pursue in areas that cover everything from smart homes to health care and retailing-thus fueling growth in the future markets.
The promising players operating in the Italy voice assistant industry includes Amazon Inc, Meta Platforms, Inc, Microsoft Corporation, Apple Inc, IBM Corporation, Samsung Electronics, Alibaba Group Holding Limited, Orange SA, Verint Systems Inc, OpenAI, Swann Security, Xiaomi Corporation, Zirtual, Nokia Corporations, PolyAI Ltd., Hyperlink InfoSystem, Nuance Communications, SoundHound AI, Mihup.ai, Happyrobot, Bitonic Technology Labs Inc, Script Inc., Aiello AI Inc., VoiceKitt, RowBotAI, CE Info Systems Ltd., Mind-r.ai, Alphabet Inc, Continental AG, and German Autolabs.
Hardware
Mobile Device
Smart Speaker
In-Vehicle Assistance
Headphones
Other Device
Software
Integrated
Standalone
Service
Support & Maintenance
Consulting
Mobile
PC/Laptop
Tablet
Speech Recognition
Voice Recognition
Millennials
Generation Z
Generation X
Baby Boomers
Telecom
Smart Home
Entertainment
Financial Services
Retail
Transportation
Hospitality
QSR/Restaurants
Amazon Inc
Meta Platforms, Inc
Microsoft Corporation
Apple Inc
IBM Corporation
Samsung Electronics
Alibaba Group Holding Limited
Orange SA
Verint Systems Inc
OpenAI
Swann Security
Xiaomi Corporation
Zirtual
Nokia Corporations
PolyAI Ltd.
Hyperlink InfoSystem
Nuance Communications
SoundHound AI
Mihup.ai
Happyrobot
Bitonic Technology Labs Inc
Script Inc.
Aiello AI Inc.
VoiceKitt
RowBotAI
CE Info Systems Ltd.
Mind-r.ai
Alphabet Inc
Continental AG
German Autolabs
​​​​​​REPORT SCOPE AND SEGMENTATION:
Parameters |
Details |
Market Size Value in 2024 |
USD 175.1 million |
Revenue Forecast in 2030 |
USD 721.3 million |
Value Growth Rate |
CAGR of 26.6% from 2024 to 2030 |
Analysis Period |
2024–2030 |
Base Year Considered |
2024 |
Forecast Period |
2025–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
30 |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |