Latin America Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030
Industry: Retail and Consumer | Publish Date: 29-Apr-2025 | No of Pages: 223 | No. of Tables: 176 | No. of Figures: 137 | Format: PDF | Report Code : RC2545
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Latin America Electric Shaver Market Overview
Latin America Electric Shaver Market size was valued at USD 627.5 million in 2024, and is predicted to reach USD 683.9 million by 2030, at a CAGR of 0.9% from 2025 to 2030. In terms of volume the market size was 6860.9 thousand units in 2024 and is projected to reach 9212.3 thousand units in 2030, with a CAGR of 4.4% from 2025 to 2030.
The various factors such as rising disposable income and expanding E-Commerce sector are key factors driving the market's growth. Nevertheless, the availability of alternatives hinders the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.
Rising Disposable Income Drives Latin America Electric Shaver Market Growth
The growth of the disposable income in Latin America region accelerates the demand for the electric shaver across the nation. The consumers are willing to utilize premium grooming products with superior features and higher performance.
As per the U.S. Energy Information Administration, the per capita disposable income of Brazil in 2022 was USD 11,919 and is expected to increase to USD 12,435 by 2035 at a rate of growth of 4.3%. Increased disposable incomes of the people are fueling premium-level grooming product demand, and this is compelling the companies to innovate and introduce products for propelling the Latin America electric shaver market growth.
Expanding E-Commerce Sector Boosts the Latin America Electric Shaver Market Demand
Argentina's expanding e-commerce industry drives demand for electric shavers by making products more accessible to consumers. Present day online websites enable customers to easily compare prices, specifications, and reviews of electric shavers that enhances their confidence in purchasing.
According to the Global Payments Report 2023, the online shopper market of Argentina increases from USD 19 billion in 2022 to USD 41 billion by 2026, indicating the fast growth of online shopping. This move to the online platforms not only places electric shavers in the limelight of potential customers but also enables brands to reach more people, tapping into new markets. Therefore, the increasing trend of online shopping adds to increased market activity and drives the electric shaver market growth.
The Availability of Alternatives Restraints Latin America Electric Shaver Sector Growth
The presence of affordable traditional and manual razors discourages the development of the electric shaver market as these are not only cheap but also easily found in most retail stores. Their affordability and convenience make them very appealing to budget-conscious consumers.
Moreover, manual razors need very little maintenance that further makes them more attractive than electric shavers. This transition towards affordable and low-maintenance products makes many consumers prefer cartridge razors over electric shavers, limiting the market growth for electric grooming products.
Incorporation of Sustainable Materials Creates Growth Opportunity for the Market
The use of green materials in electric shavers is likely to drive market demand as environmentally conscious consumers increasingly turn towards green products. Shavers produced from renewable materials, recyclable parts, and green packaging are the choice of customers towards sustainability.
Braun, for example, uses renewable energy only to manufacture its Series 9 Pro shavers, whereas Philips uses renewable electricity to manufacture blades and recycled paper to package them. Philips also includes an Eco Passport with every product, highlighting its environmental efforts. These moves are predicted to resonate with green consumers and encourage brand loyalty.
Competitive Landscape
The several key players operating in Latin America electric shaver industry includes Koninklijke Philips N.V., Panasonic Holding Corporation, Procter & Gamble (Braun), Andis Company, Wahl Clipper Corporation, Xiaomi Corporation, Spectrum Brands Inc. (Remington), Conair LLC, Babyliss Pro, Gillete (P&G), Edgewell Personal care (Schick) and others.
Latin America Electric Shaver Market Key Segments
By Type
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Rotary Shaver
-
Foil Shaver
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Clippers and Trimmers
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Beard Trimmers
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Body Trimmers
-
Others
-
By Power Source
-
Battery Powered
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Rechargeable/Cordless
By Usage
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Dry Electric Shavers
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Wet and Dry Electric Shavers
By Distributional Channel
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Online
-
Offline
By End-User
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Men
-
Women
By Region
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Latin America
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Brazil
-
Mexico
-
Argentina
-
Colombia
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Chile
-
Peru
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Other Countries
-
Key Players
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Koninklijke Philips N.V.
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Panasonic Holding Corporation
-
Procter & Gamble (Braun)
-
Andis Company
-
Wahl Clipper Corporation
-
Xiaomi Corporation
-
Spectrum Brands Inc. (Remington)
-
Conair LLC
-
Babyliss Pro
-
Gillete (P&G)
-
Edgewell Personal Care (Schick)
REPORT SCOPE AND SEGMENTATION:
|
Parameters |
Details |
|
Market Size in 2024 |
USD 627.5 Million |
|
Revenue Forecast in 2030 |
USD 683.9 Million |
|
Growth Rate |
CAGR of 0.9% from 2025 to 2030 |
|
Market Volume in 2024 |
6860.9 Thousand Units |
|
Volume Forecast in 2030 |
9212.3 Thousand Units |
|
Growth Rate (Volume) |
CAGR of 4.4% from 2025 to 2030 |
|
Analysis Period |
2024–2030 |
|
Base Year Considered |
2024 |
|
Forecast Period |
2025–2030 |
|
Market Size Estimation |
Million (USD) |
|
Growth Factors |
|
|
Companies Profiled |
11 |
|
Market Share |
Available for 10 companies |
|
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
|
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
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