South Korea Voice Assistant Market

South Korea Voice Assistant Market

South Korea Voice Assistant Market by Offering (Hardware (Mobile Device, Smart Speaker, In-Vehicle Assistance, & Other Devices), Software (Integrated, & Standalone), and Services (Support & Maintenance, & Consulting)), by Device (Mobile, PC/Laptop, & Tablet), by Technology (Speech Recognition, & Voice Recognition), by Age Group (Millennials, Generation Z, Generation X, & Baby Boomers), and by Application (Telecom, and Others) – Country Opportunity Analysis and Industry Forecast, 2025–2030

Industry: ICT & Media | Publish Date: 17-Jun-2025 | No of Pages: 261 | No. of Tables: 214 | No. of Figures: 99 | Format: PDF | Report Code : IC3388

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Industry Overview

The South Korea Voice Assistant Market size was valued at USD 182.6 million in 2024, and is predicted to reach USD 1005.4 million by 2030, at a CAGR of 32.8% from 2025 to 2030. High internet penetration and growing mobile commerce in South Korea are driving the adoption of voice assistants. 

However, market saturation remains a major inhibitor for the virtual assistant market across South Korea, where a technology-savvy population access to high-end devices. On the other hand, with the inclusion of hyper-personalized services in virtual assistant devices creates future growth opportunities for the market.

Rising Internet Penetration Fueling Voice Assistant Adoption in the Country

The increase in internet penetration within the nation enhances the South Korea voice assistant market demand through greater access to connected devices and making them more usable. According to the World Population Review report, South Korea's internet penetration is 97.42% in 2023. This heightened connectivity allows users to carry out actions as web search, scheduling, and smart home control with mere voice commands, making these assistants a handy resource for everyday use. 

 

Mobile Shopping Fueling the South Korea Voice Assistant Market Growth

The increase in mobile commerce in the nation again boosts the voice assistant market demand by making online buying easier and more convenient. With voice shopping, customers search for items easily, compare prices, and make purchases hands-free, making the entire e-commerce process better and pushing adoption to higher levels. 

It was reported by International Trade Administration that South Korean online shopping market expanded from USD 2.7 billion in 2018 to USD 4.8 billion in 2022. Due to the dependence of consumers on online shopping, voice technology integrated in order to allow quicker and efficient interactions, aligning with quick and on-the-go solutions as required in the digital market place

 

High Market Saturation is Limiting the South Korea Voice Assistant Market Expansion 

The voice assistant market in South Korea faces challenges due to high tech-savvy consumer adoption and easy access to advanced devices, making it harder for new players to enter. With fierce competition and high consumer expectations for localized, advanced features, companies must invest heavily in AI and language processing. This creates barriers for startups and smaller firms, limiting market diversification and slowing innovation.

Hyper-Personalization Services Creates Opportunities for Future Market Growth

The adoption of Hyper-personalization services creates future growth opportunities for the South Korea voice assistant market trends with increasingly tailored user interfaces that make the interaction even easier for users.  

Custom recommendations, proactive reminders, or even context-aware responses apply to the use of the application making use of the database for processing users' information, proven to increase the level of engagement and satisfaction experienced by the users.

For instance, in January 2025, SoundHound AI and Lucid Motors rolled out a voice assistant called Lucid Assistant to create hands-free car journeys easier. Natural language from drivers and passengers utilized to communicate with the car through an under-the-hood wake-up speaking phrase such as, hey Lucid. Hyper-personalized virtual assistants become the unsurpassed typical solution in massive sectors-ranged from smart homes to health care and retail-that propel the future market growth.

 

Competitive Landscape

The promising players operating in the South Korea voice assistant industry includes Amazon Inc, Meta Platforms, Inc, Microsoft Corporation, Apple Inc, IBM Corporation, Samsung Electronics, Alibaba Group Holding Limited, Orange SA, Verint Systems Inc, OpenAI, Swann Security, Xiaomi Corporation, Zirtual, Nokia Corporations, PolyAI Ltd., Hyperlink InfoSystem, Nuance Communications, SoundHound AI, Mihup.ai, Happyrobot, Bitonic Technology Labs Inc, Script Inc., Aiello AI Inc., VoiceKitt, RowBotAI, CE Info Systems Ltd., Mind-r.ai, Alphabet Inc, Continental AG, and German Autolabs.

South Korea Voice Assistant Market Key Segments

By Offering

  • Hardware

    • Mobile Device

    • Smart Speaker

    • In-Vehicle Assistance

    • Headphones

    • Other Device

  • Software

    • Integrated

    • Standalone

  • Service

    • Support & Maintenance

    • Consulting

By Device

  • Mobile

  • PC/Laptop

  • Tablet

By Technology

  • Speech Recognition

  • Voice Recognition

By Age Group

  • Millennials

  • Generation Z

  • Generation X

  • Baby Boomers

By Application

  • Telecom

  • Smart Home

  • Entertainment

  • Financial Services

  • Retail

  • Transportation

  • Hospitality

  • QSR/Restaurants

Key Players

  • Amazon Inc

  • Meta Platforms, Inc

  • Microsoft Corporation

  • Apple Inc

  • IBM Corporation

  • Samsung Electronics

  • Alibaba Group Holding Limited

  • Orange SA

  • Verint Systems Inc

  • OpenAI

  • Swann Security

  • Xiaomi Corporation

  • Zirtual

  • Nokia Corporations

  • PolyAI Ltd.

  • Hyperlink InfoSystem

  • Nuance Communications

  • SoundHound AI

  • Mihup.ai

  • Happyrobot

  • Bitonic Technology Labs Inc

  • Script Inc.

  • Aiello AI Inc.

  • VoiceKitt

  • RowBotAI

  • CE Info Systems Ltd.

  • Mind-r.ai

  • Alphabet Inc

  • Continental AG

  • German Autolabs

​​​​​​REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size Value in 2024

USD 182.6 million

Revenue Forecast in 2030

USD 1005.4 million

Value Growth Rate

CAGR of 32.8% from 2024 to 2030

Analysis Period

2024–2030

Base Year Considered

2024

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising internet penetration fueling voice assistant adoption and utility.
  • Mobile shopping fuelling demand for voice assistants.

Companies Profiled

30

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

South Korea Voice Assistant Market Revenue by 2030 (Billion USD) South Korea Voice Assistant Market Segmentation South Korea Voice Assistant Market Major Regions

Frequently Asked Questions

The South Korea voice assistant market was valued at USD 182.6 million in 2024.

The key players in the market are Amazon Inc, Meta Platforms, Inc, Microsoft Corporation, Apple Inc, IBM Corporation, Samsung Electronics, Alibaba Group Holding Limited, Orange SA, Verint Systems Inc, OpenAI, Swann Security, Xiaomi Corporation, Zirtual, Nokia Corporations, PolyAI Ltd., Hyperlink InfoSystem, Nuance Communications, SoundHound AI, Mihup.ai, Happyrobot, Bitonic Technology Labs Inc, Script Inc., Aiello AI Inc., VoiceKitt, RowBotAI, CE Info Systems Ltd., Mind-r.ai, Alphabet Inc, Continental AG, and German Autolabs.

According to Next Move Strategy Consulting, the size of the South Korea voice assistant market is estimated to be at USD 1005.4 million by 2030.

High market saturation is limiting the voice assistant market expansion in South Korea.

The integration of hyper-personalized services is fuelling the voice assistant market future in South Korea.
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