Industry: ICT & Media | Publish Date: 17-Jun-2025 | No of Pages: 261 | No. of Tables: 214 | No. of Figures: 99 | Format: PDF | Report Code : IC3388
The South Korea Voice Assistant Market size was valued at USD 182.6 million in 2024, and is predicted to reach USD 1005.4 million by 2030, at a CAGR of 32.8% from 2025 to 2030. High internet penetration and growing mobile commerce in South Korea are driving the adoption of voice assistants.
However, market saturation remains a major inhibitor for the virtual assistant market across South Korea, where a technology-savvy population access to high-end devices. On the other hand, with the inclusion of hyper-personalized services in virtual assistant devices creates future growth opportunities for the market.
The increase in internet penetration within the nation enhances the South Korea voice assistant market demand through greater access to connected devices and making them more usable. According to the World Population Review report, South Korea's internet penetration is 97.42% in 2023. This heightened connectivity allows users to carry out actions as web search, scheduling, and smart home control with mere voice commands, making these assistants a handy resource for everyday use.
The increase in mobile commerce in the nation again boosts the voice assistant market demand by making online buying easier and more convenient. With voice shopping, customers search for items easily, compare prices, and make purchases hands-free, making the entire e-commerce process better and pushing adoption to higher levels.
It was reported by International Trade Administration that South Korean online shopping market expanded from USD 2.7 billion in 2018 to USD 4.8 billion in 2022. Due to the dependence of consumers on online shopping, voice technology integrated in order to allow quicker and efficient interactions, aligning with quick and on-the-go solutions as required in the digital market place.
The voice assistant market in South Korea faces challenges due to high tech-savvy consumer adoption and easy access to advanced devices, making it harder for new players to enter. With fierce competition and high consumer expectations for localized, advanced features, companies must invest heavily in AI and language processing. This creates barriers for startups and smaller firms, limiting market diversification and slowing innovation.
The adoption of Hyper-personalization services creates future growth opportunities for the South Korea voice assistant market trends with increasingly tailored user interfaces that make the interaction even easier for users.
Custom recommendations, proactive reminders, or even context-aware responses apply to the use of the application making use of the database for processing users' information, proven to increase the level of engagement and satisfaction experienced by the users.
For instance, in January 2025, SoundHound AI and Lucid Motors rolled out a voice assistant called Lucid Assistant to create hands-free car journeys easier. Natural language from drivers and passengers utilized to communicate with the car through an under-the-hood wake-up speaking phrase such as, hey Lucid. Hyper-personalized virtual assistants become the unsurpassed typical solution in massive sectors-ranged from smart homes to health care and retail-that propel the future market growth.
The promising players operating in the South Korea voice assistant industry includes Amazon Inc, Meta Platforms, Inc, Microsoft Corporation, Apple Inc, IBM Corporation, Samsung Electronics, Alibaba Group Holding Limited, Orange SA, Verint Systems Inc, OpenAI, Swann Security, Xiaomi Corporation, Zirtual, Nokia Corporations, PolyAI Ltd., Hyperlink InfoSystem, Nuance Communications, SoundHound AI, Mihup.ai, Happyrobot, Bitonic Technology Labs Inc, Script Inc., Aiello AI Inc., VoiceKitt, RowBotAI, CE Info Systems Ltd., Mind-r.ai, Alphabet Inc, Continental AG, and German Autolabs.
Hardware
Mobile Device
Smart Speaker
In-Vehicle Assistance
Headphones
Other Device
Software
Integrated
Standalone
Service
Support & Maintenance
Consulting
Mobile
PC/Laptop
Tablet
Speech Recognition
Voice Recognition
Millennials
Generation Z
Generation X
Baby Boomers
Telecom
Smart Home
Entertainment
Financial Services
Retail
Transportation
Hospitality
QSR/Restaurants
Amazon Inc
Meta Platforms, Inc
Microsoft Corporation
Apple Inc
IBM Corporation
Samsung Electronics
Alibaba Group Holding Limited
Orange SA
Verint Systems Inc
OpenAI
Swann Security
Xiaomi Corporation
Zirtual
Nokia Corporations
PolyAI Ltd.
Hyperlink InfoSystem
Nuance Communications
SoundHound AI
Mihup.ai
Happyrobot
Bitonic Technology Labs Inc
Script Inc.
Aiello AI Inc.
VoiceKitt
RowBotAI
CE Info Systems Ltd.
Mind-r.ai
Alphabet Inc
Continental AG
German Autolabs
​​​​​​REPORT SCOPE AND SEGMENTATION:
Parameters |
Details |
Market Size Value in 2024 |
USD 182.6 million |
Revenue Forecast in 2030 |
USD 1005.4 million |
Value Growth Rate |
CAGR of 32.8% from 2024 to 2030 |
Analysis Period |
2024–2030 |
Base Year Considered |
2024 |
Forecast Period |
2025–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
30 |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |