Industry: ICT & Media | Publish Date: 17-Jun-2025 | No of Pages: 261 | No. of Tables: 214 | No. of Figures: 99 | Format: PDF | Report Code : IC3386
The UK Voice Assistant Market size was valued at USD 161.1 million in 2024, and is predicted to reach USD 862.3 million by 2030, at a CAGR of 32.2% from 2025 to 2030. The market is growing rapidly, fueled by rising smart TV adoption and the increasing use of smart technologies that enhance user convenience.
However, limited local language support remains a challenge for broader adoption. On the other hand, hyper-personalized services offer strong growth potential by delivering tailored, context-aware experiences that boost engagement across sectors like entertainment, healthcare, and smart homes.
The rapid expansion in smart TV adoption in the UK notably fuels the voice assistant market growth, driven by the increasing demand for seamless hands-free experiences. The convenient use of AI-powered assistants enables viewers to control their TV without the need for remotes, switch channels, adjust volume, and access various features with ease, making it a preferred method of interaction.
The International Journal of Communication, in 2024, announced that smart TV adoption among UK homes reached an estimated 63%, in 2023. Such a massive surge in the adoption of smart TVs is driving the voice-enabled assistant demand as consumers seek to get the most out of their viewing experience and interact with their devices in a better manner.
Recent trends in voice assistants are significantly the major factors contributing to the industry, enabling users to enjoy all the features of improved voice recognition, responses, and learning abilities. In October 2024, the company introduced AI Chatbot in the United Kingdom, one of its platforms, Facebook and Instagram. This AI solution uses artificial intelligence and machine learning to understand user queries and to provide users with a much more natural, conversational interface.
Improvement in the fields of machine learning and natural language processing (NLP) will be the most interesting, since they enabled voice assistants to better understand questions of users and answer them more accurately, eventually led to growing acceptance and use in the UK.
Poor support for local languages in some voice assistants hinders the market expansion. This is especially the case in areas where linguistic diversity is high and users would either prefer or need voice interaction in their own dialects.
The adoption of hyper-personalization services creates future growth opportunities for the UK voice assistant market trends with increasingly tailored user interfaces that make the interaction even easier for users. The development of voice-enabled technology also offers highly individualized interactions with users according to their preferences, behaviours, and contextual needs. This is smart tech and data processing delivers personalised recommendations, proactive reminders, and contextually aware responses to users, further engage them and build satisfaction on their part.
For instance, in January 2025, SoundHound AI and Lucid Motors partnered in bringing forth the Lucid Assistant-a voice assistant that touts hands-free, car experiences made easy. With the examination of a wake-up talking phrase such as, hey Lucid, it is possible to communicate with the car in natural language by drivers and passengers.
Hyper-personalization enables voice assistants to propose playlists based on listening behavior, automate mundane tasks such as placing grocery orders as a function of past purchases, or provide specific fitness recommendations through personalized health objectives. The ability to meet customized demands by users makes hyper-personalized voice assistants the solutions to go for in fields that range from smart homes to healthcare and retailing-hence accelerating growth in the markets for the future.
The promising players operating in the UK voice assistant industry includes Amazon Inc, Meta Platforms, Inc, Microsoft Corporation, Apple Inc, IBM Corporation, Samsung Electronics, Alibaba Group Holding Limited, Orange SA, Verint Systems Inc, OpenAI, Swann Security, Xiaomi Corporation, Zirtual, Nokia Corporations, PolyAI Ltd., Hyperlink InfoSystem, Nuance Communications, SoundHound AI, Mihup.ai, Happyrobot, Bitonic Technology Labs Inc, Script Inc., Aiello AI Inc., VoiceKitt, RowBotAI, CE Info Systems Ltd., Mind-r.ai, Alphabet Inc, Continental AG, and German Autolabs.
Hardware
Mobile Device
Smart Speaker
In-Vehicle Assistance
Headphones
Other Device
Software
Integrated
Standalone
Service
Support & Maintenance
Consulting
Mobile
PC/Laptop
Tablet
Speech Recognition
Voice Recognition
Millennials
Generation Z
Generation X
Baby Boomers
Telecom
Smart Home
Entertainment
Financial Services
Retail
Transportation
Hospitality
QSR/Restaurants
Amazon Inc
Meta Platforms, Inc
Microsoft Corporation
Apple Inc
IBM Corporation
Samsung Electronics
Alibaba Group Holding Limited
Orange SA
Verint Systems Inc
OpenAI
Swann Security
Xiaomi Corporation
Zirtual
Nokia Corporation
PolyAI Ltd.
Hyperlink InfoSystem
Nuance Communications
SoundHound AI
Mihup.ai
Happyrobot
Bitonic Technology Labs Inc
Script Inc.
Aiello AI Inc.
VoiceKitt
RowBotAI
CE Info Systems Ltd.
Mind-r.ai
Alphabet Inc
Continental AG
German Autolabs
REPORT SCOPE AND SEGMENTATION:
Parameters |
Details |
Market Size Value in 2024 |
USD 161.1 million |
Revenue Forecast in 2030 |
USD 862.3 million |
Value Growth Rate |
CAGR of 32.2% from 2024 to 2030 |
Analysis Period |
2024–2030 |
Base Year Considered |
2024 |
Forecast Period |
2025–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
30 |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |