U.K. Voice Assistant Market

U.K. Voice Assistant Market

UK Voice Assistant Market by Offering (Hardware (Mobile Device, Smart Speaker, In-Vehicle Assistance, & Other Devices), Software (Integrated, & Standalone), and Services (Support & Maintenance, & Consulting)), by Device (Mobile, PC/Laptop, & Tablet), by Technology (Speech Recognition, & Voice Recognition), by Age Group (Millennials, Generation Z, Generation X, & Baby Boomers), and by Application (Telecom, Smart Home, & Others) – Country Opportunity Analysis and Industry Forecast, 2025–2030

Industry: ICT & Media | Publish Date: 17-Jun-2025 | No of Pages: 261 | No. of Tables: 214 | No. of Figures: 99 | Format: PDF | Report Code : IC3386

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Industry Overview

The UK Voice Assistant Market size was valued at USD 161.1 million in 2024, and is predicted to reach USD 862.3 million by 2030, at a CAGR of 32.2% from 2025 to 2030. The market is growing rapidly, fueled by rising smart TV adoption and the increasing use of smart technologies that enhance user convenience. 

However, limited local language support remains a challenge for broader adoption. On the other hand, hyper-personalized services offer strong growth potential by delivering tailored, context-aware experiences that boost engagement across sectors like entertainment, healthcare, and smart homes.

Rising Smart TV Penetration Drives the UK Voice Assistant Market Growth 

The rapid expansion in smart TV adoption in the UK notably fuels the voice assistant market growth, driven by the increasing demand for seamless hands-free experiences. The convenient use of AI-powered assistants enables viewers to control their TV without the need for remotes, switch channels, adjust volume, and access various features with ease, making it a preferred method of interaction. 

The International Journal of Communication, in 2024, announced that smart TV adoption among UK homes reached an estimated 63%, in 2023. Such a massive surge in the adoption of smart TVs is driving the voice-enabled assistant demand as consumers seek to get the most out of their viewing experience and interact with their devices in a better manner.

 

Rise In Adoption of Smart Technologies Fuels the UK Voice Assistant Market Demand 

Recent trends in voice assistants are significantly the major factors contributing to the industry, enabling users to enjoy all the features of improved voice recognition, responses, and learning abilities. In October 2024, the company introduced AI Chatbot in the United Kingdom, one of its platforms, Facebook and Instagram. This AI solution uses artificial intelligence and machine learning to understand user queries and to provide users with a much more natural, conversational interface. 

Improvement in the fields of machine learning and natural language processing (NLP) will be the most interesting, since they enabled voice assistants to better understand questions of users and answer them more accurately, eventually led to growing acceptance and use in the UK.

 

Lack of Local Language Support is Restraining the UK Voice Assistant Market Expansion 

Poor support for local languages in some voice assistants hinders the market expansion. This is especially the case in areas where linguistic diversity is high and users would either prefer or need voice interaction in their own dialects.

Integration of Hyper-personalized Services Paving the Way for Future Market Growth

The adoption of hyper-personalization services creates future growth opportunities for the UK voice assistant market trends with increasingly tailored user interfaces that make the interaction even easier for users. The development of voice-enabled technology also offers highly individualized interactions with users according to their preferences, behaviours, and contextual needs. This is smart tech and data processing delivers personalised recommendations, proactive reminders, and contextually aware responses to users, further engage them and build satisfaction on their part.

For instance, in January 2025, SoundHound AI and Lucid Motors partnered in bringing forth the Lucid Assistant-a voice assistant that touts hands-free, car experiences made easy. With the examination of a wake-up talking phrase such as, hey Lucid, it is possible to communicate with the car in natural language by drivers and passengers. 

Hyper-personalization enables voice assistants to propose playlists based on listening behavior, automate mundane tasks such as placing grocery orders as a function of past purchases, or provide specific fitness recommendations through personalized health objectives. The ability to meet customized demands by users makes hyper-personalized voice assistants the solutions to go for in fields that range from smart homes to healthcare and retailing-hence accelerating growth in the markets for the future.

 

Competitive Landscape

The promising players operating in the UK voice assistant industry includes Amazon Inc, Meta Platforms, Inc, Microsoft Corporation, Apple Inc, IBM Corporation, Samsung Electronics, Alibaba Group Holding Limited, Orange SA, Verint Systems Inc, OpenAI, Swann Security, Xiaomi Corporation, Zirtual, Nokia Corporations, PolyAI Ltd., Hyperlink InfoSystem, Nuance Communications, SoundHound AI, Mihup.ai, Happyrobot, Bitonic Technology Labs Inc, Script Inc., Aiello AI Inc., VoiceKitt, RowBotAI, CE Info Systems Ltd., Mind-r.ai, Alphabet Inc, Continental AG, and German Autolabs.

UK Voice Assistant Market Key Segments

By Offering

  • Hardware

    • Mobile Device

    • Smart Speaker

    • In-Vehicle Assistance

    • Headphones

    • Other Device

  • Software

    • Integrated

    • Standalone

  • Service

    • Support & Maintenance

    • Consulting

By Device

  • Mobile

  • PC/Laptop

  • Tablet

By Technology

  • Speech Recognition

  • Voice Recognition

By Age Group

  • Millennials

  • Generation Z

  • Generation X

  • Baby Boomers

By Application

  • Telecom

  • Smart Home

  • Entertainment

  • Financial Services

  • Retail

  • Transportation

  • Hospitality

  • QSR/Restaurants

Key Players

  • Amazon Inc

  • Meta Platforms, Inc

  • Microsoft Corporation

  • Apple Inc

  • IBM Corporation

  • Samsung Electronics

  • Alibaba Group Holding Limited

  • Orange SA

  • Verint Systems Inc

  • OpenAI

  • Swann Security

  • Xiaomi Corporation

  • Zirtual

  • Nokia Corporation

  • PolyAI Ltd.

  • Hyperlink InfoSystem

  • Nuance Communications

  • SoundHound AI

  • Mihup.ai

  • Happyrobot

  • Bitonic Technology Labs Inc

  • Script Inc.

  • Aiello AI Inc.

  • VoiceKitt

  • RowBotAI

  • CE Info Systems Ltd.

  • Mind-r.ai

  • Alphabet Inc

  • Continental AG

  • German Autolabs

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size Value in 2024

USD 161.1 million

Revenue Forecast in 2030

USD 862.3 million

Value Growth Rate

CAGR of 32.2% from 2024 to 2030

Analysis Period

2024–2030

Base Year Considered

2024

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising smart tv penetration in the UK drives voice assistant market growth.
  • Rise in adoption of smart technologies fuels the market growth.

Companies Profiled

30

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

U.K. Voice Assistant Market Revenue by 2030 (Billion USD) U.K. Voice Assistant Market Segmentation U.K. Voice Assistant Market Major Regions

Frequently Asked Questions

The UK voice assistant market was valued at USD 161.1 million in 2024.

The key players in the market are Amazon Inc, Meta Platforms, Inc, Microsoft Corporation, Apple Inc, IBM Corporation, Samsung Electronics, Alibaba Group Holding Limited, Orange SA, Verint Systems Inc, OpenAI, Swann Security, Xiaomi Corporation, Zirtual, Nokia Corporations, PolyAI Ltd., Hyperlink InfoSystem, Nuance Communications, SoundHound AI, Mihup.ai, Happyrobot, Bitonic Technology Labs Inc, Script Inc., Aiello AI Inc., VoiceKitt, RowBotAI, CE Info Systems Ltd., Mind-r.ai, Alphabet Inc, Continental AG, and German Autolabs.

According to Next Move Strategy Consulting, the size of the UK voice assistant market is estimated to be at USD 862.3 million by 2030.

Lack of local language support is restraining the voice assistant market adoption in the UK.

The introduction of hyper-personalized service is paving the way for the future of the voice assistant market growth in the UK.
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