From Fertilizers to Pest Control: What Canadian Gardeners are Buying in 2025

The lawn & garden consumables industry in Canada is entering a new growth phase, powered by evolving consumer preferences, sustainability awareness, and post-pandemic enthusiasm for home-based outdoor improvement. According to Next Move Strategy Consulting, the global Canada Lawn & Garden Consumables Market was valued at USD 3619.0 million in 2024 and is expected to reach USD 3950.8 million by 2025. Looking ahead, the sector is projected to expand significantly, reaching USD 5168.3 million by 2030, registering a CAGR of 5.5% from 2025 to 2030.

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The market encompasses a wide range of products, fertilizers, soils, amendments, pesticides, seeds, and mulches that define how Canadians nurture lawns, gardens, and green spaces. In 2025, category trends reveal a clear shift toward eco-conscious formulations, regionally adapted blends, and technology-enhanced gardening solutions.

Fertilizers: Moving Toward Smart and Sustainable Nutrition

Fertilizers continue to anchor the Canada lawn & garden consumables market demand, representing a substantial share of overall category revenue. Once dominated by conventional synthetic formulations, the market is now transitioning toward organic, bio-based, and controlled-release fertilizers that improve nutrient efficiency while minimising ecological impact. Industry leaders such as Scotts Miracle-Gro, BRANDT, and ICL Group are driving this shift with innovations including slow-release nitrogen systems, micronutrient-enriched blends, and carbon-based soil enhancers. 

Consumers, particularly in environmentally progressive provinces like Ontario and British Columbia, are increasingly gravitating toward eco-certified, low-runoff, and water-efficient solutions that promote long-term soil health and lower maintenance demands. Sales of organic and slow-release fertilizers are expanding at 6–8% annually, surpassing conventional fertilizers as sustainability becomes a key purchasing driver across Canada.

Soils and Amendments: The Foundation of Healthy Growth

The soils and amendments category has emerged as one of the fastest-growing areas within the Canada lawn & garden consumables market share, fueled by the rise of home gardening, urban greening, and small-space horticulture. Demand is particularly strong for peat-free, compost-rich, and biochar-based formulations, reflecting growing environmental awareness regarding peatland degradation and carbon emissions.

Companies such as Premier Tech (PRO-MIX) and Scotts Canada are leading with coconut coir, composted bark, and biochar blends that enhance moisture retention, aeration, and root development. Moreover, customised soil solutions for herbs, vegetables, ornamentals, and turf are catering to an increasingly specialised consumer base.

While demand peaks during the spring-summer season, the growth of indoor and year-round gardening is smoothing out seasonal fluctuations. Online retailers are capitalising on this with subscription-based soil and amendment deliveries, aligning with consumer convenience and sustainability trends. Peat-free mixes are projected to account for over one-third of soil product sales by 2027, driven by provincial sustainability mandates and eco-conscious gardening practices.

Pesticides and Bio-Based Pest Control: A Regulated Reinvention

The pesticides and pest control segment is undergoing a structural transformation amid tightening oversight by Health Canada’s Pest Management Regulatory Agency (PMRA). As restrictions on chemical formulations and unregistered imports increase, suppliers are pivoting toward bio-based, low-toxicity, and naturally derived pest control solutions.

The Canada lawn & garden consumables market trends is experiencing robust growth in neem oil formulations, microbial pesticides, essential oil blends, and beneficial insect attractants, all favoured by urban consumers seeking safer alternatives for homes with children or pets. 

Major players are scaling R&D in biological and Integrated Pest Management (IPM) systems, while Canadian retailers invest in consumer education initiatives that promote eco-safe gardening and companion planting practices. The bio-based pest control segment is forecast to grow through 2030, propelled by both regulatory pressure and strong consumer confidence in natural alternatives.

Seeds and Grass Varieties: The Rise of Climate-Resilient Blends

Canada’s seed industry, spanning ornamental and turfgrass varieties, is increasingly defined by climate adaptation and ecological landscaping. Homeowners are embracing native, drought-tolerant, and pollinator-friendly plants, while turf managers are turning to hybrid grass blends engineered to endure extreme temperatures and high-traffic conditions.

Producers are launching region-specific formulations, such as fescue blends for the Prairies and cold-tolerant ryegrasses for Atlantic Canada, to meet local environmental demands. Simultaneously, the popularity of clover and microclover lawns is accelerating, as these naturally fix nitrogen, reducing fertiliser dependency and promoting biodiversity. Native and pollinator-supportive seed varieties have achieved annual growth exceeding 12%, underpinned by national eco-gardening movements and awareness campaigns.

Mulches and Ground Covers: Aesthetic and Functional Growth

Once viewed as decorative, mulches have evolved into essential components of sustainable soil management, valued for their ability to conserve moisture, suppress weeds, and regulate soil temperature. The Canada lawn & garden consumables market dynamics is shifting from dyed wood chips to natural, recycled, and biodegradable options, aligning with environmental expectations.

Compost-enriched and rubberised mulches are gaining traction in urban landscaping, while residential consumers continue to favour bark and cocoa shell mulches for both function and aesthetics. Innovations, such as colour-stable organic dyes and moisture-sensing materials, are further elevating mulch value propositions.

Regional patterns persist: Western Canada shows higher mulch consumption due to arid climates, while Eastern provinces lean toward soil conditioners. The push toward sustainable landscaping is also fostering cross-category integration, with mulches, compost, and organic fertilizers marketed as complete soil-care systems. The mulch and ground cover segment is expanding through 2030, driven by the convergence of sustainability and landscape personalisation.

Conclusion:

The Canada lawn & garden consumables industry is entering a new era defined by sustainability, innovation, and shifting consumer priorities. As the market advances toward USD 5.16 billion by 2030, Canadian gardeners are increasingly choosing eco-friendly, regionally adapted, and performance-enhanced products, from organic fertilizers and peat-free soils to bio-based pesticides and climate-resilient seed varieties. 

This evolution reflects a broader commitment to environmental responsibility, driven by regulatory oversight from Health Canada, heightened climate awareness, and the growing appeal of low-maintenance, nature-friendly landscaping. Manufacturers and retailers are responding with advanced formulations, circular packaging, and education-driven retail strategies that align productivity with sustainability. 

Collectively, these forces are transforming the Canada lawn & garden consumables market into a benchmark for greener growth, where innovation and ecological stewardship together shape the future of Canada’s lawns and gardens.