The worldwide Pet Clothing Market is booming, driven by pet owners treating their furry companions like family. With the global pet clothing market valued at USD 5.7 billion in 2025 and continue its growth trajectory, reaching USD 7.23 billion by 2030, with a compound annual growth rate (CAGR) of 4.8%, leading manufacturers are capitalizing on this trend with innovative strategies. 

But who are the top players, and how are they shaping the market? This blog dives into the strategies of key manufacturers, backed by credible 2024-2025 data from company filings, press releases, and top consulting firms.

Why Is the Pet Clothing Market Growing So Fast?

The pet clothing market is thriving due to the increasing humanization of pets, rising disposable incomes, and urbanization. Pet owners are purchasing clothing for comfort, protection, and fashion. Pet fashion is a serious business. Truth is, pet owners obsess over their little furry friends. Whether it’s dressing them in a tiny raincoat for a drizzle that barely qualifies as rain or getting a custom-made bow tie for their cat (who will 100% refuse to wear it), pet parents go all out. They treat their furry friends like VIPs (Very Important Pets, of course).

Key Growth Drivers

• Pet Humanization: Pets are seen as family, boosting demand for premium clothing. The rising demand highlights not just an aesthetic trend but also a sense of inclusivity among pet parents. For example, winter clothing like sweaters, jackets, or booties provides protection from the cold, especially for short-haired breeds. It's not just about style; it's about ensuring their health and happiness during chilly days. 

• Urbanization: City dwellers seek protective apparel for pets in harsh weather. Just like people, pets' cold tolerance can vary from pet to pet based on their coat, body fat stores, activity level, and health. For example, safety is a critical aspect of CAT collars. Many modern collars are designed with quick-release mechanisms that allow the collar to break away if it becomes snagged on an object. This feature is particularly important for cats that may roam freely, as it helps to prevent choking or injury. It is essential for cat owners to choose collars that prioritize the safety of their pets while still serving their functional purposes.

• Disposable Income: Higher spending power fuels purchases of luxury pet clothing.

• E-commerce Growth: Websites like Amazon, Chewy, and Zigly offer a vast selection of pet clothing, from everyday wear to specialized items like dog sweaters or raincoats.

Who Are the Leading Manufacturers in 2025?

Several companies dominate the pet clothing market, leveraging innovation, sustainability, and e-commerce to stay ahead.

1. Petco Health and Wellness Company, Inc.

Petco, a leading pet retailer, has expanded its private-label pet clothing line, Reddy, focusing on functional and stylish apparel. Their 2024 10-K filing delivered net revenue of $1.7 billion, up 6.1 percent versus prior years. 

Strategies:

• Product Diversification: Offers jackets, sweaters, and seasonal costumes.

• Sustainability: Uses eco-friendly materials to appeal to environmentally conscious consumers. The company installed energy management systems in 98% of Petco Pet Care Centers. Petco has transitioned 95% of the signage in our Pet Care Centers to more sustainable materials. 

2. Chewy, Inc.

Chewy is a major online retailer specializing in pet supplies, with a significant focus on their own private-label brands, including Vibeful, Tylee’s, and Frisco among others. 

Strategies:

• Personalization: Chewy AI is an advanced personal chatbot assistant designed to enhance the virtual retail experience. As customers navigate the space, Chewy AI tracks their interests and interactions, using this data to curate personalized product recommendations from the retailer’s database. Additionally, shoppers can visualize how garments will look on their bodies through a 3D scan, and they have the flexibility to check out with either same-day pickup or delivery options.

• Affordable Pricing: Offers budget-friendly options to capture a broad market.

3. Canada Pooch

Canada Pooch, a premium pet clothing brand, emphasizes functional designs for weather protection. Helping pets brave any weather in style is what Canada Pooch does best. From raingear to winter wear and every season in between, they improve dog's outdoor experience where the furry friends can relax and have fun.

Strategies:

• Sustainability: All of the products manufactured by Canada Pooch are cruelty free. The fashions are all made using only faux fur and faux down to ensure that no harm comes to any living creature while manufacturing the dog gear.

• Functional Innovation: Develops weather-resistant clothing like raincoats and thermal jackets. The company makes durable, high-quality fabrics for all types of weather, keeping the pets comfortable.

• Global Expansion: Partners with major retailers to enter new markets. For example, it’s partnership with Peloton to support their initiative with a limited-edition collection of co-branded accessories designed to keep pups cool and refreshed during summer workouts. 

• Social Media Marketing: Engages millennials and Gen Z by catering to their values and lifestyle preferences. These generations, known for their strong emotional bonds with pets and focus on experiences, are key demographics for the brand. Canada Pooch resonates with them through stylish, functional pet apparel, online presence, and social media engagement, particularly with pet influencers. 

4. PetSmart, Inc.

PetSmart saw sales increase in pet clothing due to in-store merchandising and loyalty programs.

Strategies:

• Loyalty Programs: PetSmart says it’s reaping the rewards of its redesigned loyalty program, thanks in part to artificial intelligence. With its new rewards system in place, PetSmart saw a 22% increase in offer activation in 2024. AI analyzes what PetSmart customers have bought in the past, like dog food, and then sends them deals on related products. The tool also analyzes what people aren’t buying.

• Collaborations: GreyOrange Inc., a global leader in AI-driven technology, announced the deployment of its innovative gStore platform across PetSmart stores nationwide. The strategic rollout of this retail SaaS store execution platform enhances PetSmart’s location management, inventory management, digital fulfillment and store operations for improved efficiency across its nearly 1,700 stores. 

• Seasonal Collections: Releases holiday and weather-specific clothing lines. For example, the PetSmart Merry & Bright Holiday Collection has unveiled a new range of products that will help pet parents to treat their furry friends. The product range includes items for dogs, cats and small pets with toys. It’s catering to various pet types from dogs to small pets enhances market appeal and addresses the diverse needs of pet owners.

Leading manufacturers like Petco, Chewy, Canada Pooch, and PetSmart dominate through diversified products, sustainability, and strong e-commerce strategies.

 
Emerging Players?

1. Little Beast

• Little Beast and NBA join forces to launch a limited-edition collection comprised of NBA Hardwood Classic sweaters and bandanas for furry companions. It honors classic emblems of each of the six NBA teams that are currently offered. The sizes range from XXS to XXL so that they can suit pets of all shapes and sizes. The sweaters and bandanas are currently available for "the New York Knicks, the Los Angeles Lakers, the Boston Celtics, the Golden State Warriors, the Chicago Bulls, and the Philadelphia 76ers." Each one of the designs follows the color palette of the respective teams and carefully knits the insignias.

  •  Trend Themes

    • Pet Fan Apparel - Pet owners can now showcase their favorite NBA team's colors and logos on their furry friends, merging sports fandom with pet fashion.

    • Collaborative Merchandising - Brands from different sectors are partnering to create unique, cross-industry products that appeal to a broad audience, as seen with this Little Beast and NBA collaboration.

    • Limited Edition Pet Products - Offering limited-edition merchandise can drive exclusivity and urgency among consumers, attracting pet owners eager to grab special items that celebrate their passions. 

3. Moshiqa

• From New York Fashion Week with Christian Cowan to red carpet moments around the world, and retail partnerships with de Bijenkorf, Printemps, Lane Crawford, and more, Moshiqa now spans a trusted network in 25+ countries built on passion, resilience, and global love for pets. Moshiqa is set to unveil its most innovative collection yet at SuperZoo 2025 designed with high-tech, breathable, performance fibers upcoming in Aug 13–15, Mandalay Bay, Booth #10164.

Next Steps: Actionable Takeaways for Stakeholders

To thrive in the pet clothing market, stakeholders can adopt these strategies based on 2024-2025 insights:

1. Invest in Sustainability: Use eco-friendly materials to attract eco-conscious pet owners.

2. Leverage AI for Personalization: Implement AI tools to enhance customer experience, as seen with Chewy.

3. Expand E-commerce Presence: Partner with platforms like Zigly and Amazon to capture online sales.

4. Focus on Functional Designs: Develop weather-resistant and medical apparel.

5. Engage Younger Audiences: Use social media marketing to target millennials and Gen Z, who drive premium purchases.

Conclusion: 

The pet clothing market offers immense opportunities for manufacturers who adapt to consumer trends and invest in innovation. By prioritizing sustainability, personalization, and e-commerce, companies can lead this industry toward its whopping future by 2030.

About the Author

Sneha Chakraborty is a seasoned SEO Executive and Content Writer with over 4 years of experience in the digital marketing space, bringing a strong command of online visibility strategies and a keen insight into the evolving digital landscape. She specializes in enhancing online visibility and user engagement through data-driven strategies and creative content solutions. She has been closely observing trends across various industry domains, bringing insightful perspectives into her writing. Sneha is passionate about translating complex digital concepts into accessible content for a wide audience. Outside of work, she enjoys reading, sketching, and exploring the outdoors through nature photography. The author can be reached at [email protected].