Industry: ICT & Media | Publish Date: 21-Jul-2025 | No of Pages: 144 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : IC2132
The Mexico Buy Now Pay Later (BNPL) Market size was valued at USD 2.28 billion in 2023, and is predicted to reach USD 26.89 billion by 2030, at a CAGR of 34.8% from 2024 to 2030. Buy now pay later (BNPL) is a convenient short-term financing option that allows consumers to defer payment for purchases to a later date. This payment method, structured with an installment plan, involves consumers, financiers, and merchants, enabling customers to shop online and in stores without immediate full payment. BNPL is versatile, covering a wide range of purchases from everyday items including clothing and electronics to larger expenses such as home improvement products.
The popularity of BNPL is on the rise due to its numerous advantages for consumers. It provides a flexible way to buy high-cost items such as smartphones and laptops, pay for educational expenses including tuition fees and stationery, and even cover daily expenses such as canteen bills. Additionally, the introduction of zero-interest payment options by BNPL providers makes this payment solution even more appealing to customers, offering them a convenient and attractive payment alternative.
The increasing use of smartphones and digital wallets in Mexico is a major catalyst behind the growing popularity of Buy Now Pay Later (BNPL) services. As consumers lean toward mobile-first commerce, BNPL providers such as KueskiPay and Aplazo are integrating financing solutions directly into apps and checkout flows. This real-time, frictionless experience appeals especially to younger generations who favor speed and simplicity in financial decisions. The shift toward mobile payments is making installment-based purchasing a mainstream option across both e-commerce and physical retail.
The expansion of BNPL in Mexico is also driven by stronger institutional partnerships and a maturing regulatory framework. Collaborations between fintechs and banks are enhancing credibility, allowing providers to offer installment solutions that are not only flexible but also reliable. Meanwhile, evolving financial regulations—supported by frameworks like Mexico’s Fintech Law—are helping shape responsible lending standards. These efforts are improving consumer confidence, particularly among traditionally credit-averse shoppers, and reinforcing BNPL as a trusted alternative to conventional credit products.
Despite growing adoption, one of the key challenges facing the BNPL market in Mexico is the limited level of financial literacy among a significant portion of the population. Many consumers are drawn to interest-free installment offers without fully understanding the repayment terms, penalties for late payments, or the impact on their financial health. This lack of awareness increases the risk of over-indebtedness, especially among first-time credit users and underbanked individuals. Without adequate financial education and clearer disclosures from providers, BNPL services may unintentionally contribute to poor debt management and erode long-term trust in the model.
A significant future opportunity for Mexico’s BNPL market lies in its transition beyond e-commerce into offline retail environments, especially through partnerships with small and medium-sized enterprises (SMEs). Providers like Kueski have begun rolling out in-store payment options using QR codes, enabling instant installment approval at physical checkouts—bridging the gap between digital credit and traditional retail shopping.
This omnichannel strategy addresses Mexico’s enduring preference for in-person shopping, tapping into consumer segments still largely outside the digital ecosystem. By collaborating with neighborhood retailers, supermarkets, and service-based businesses, BNPL providers can extend flexible credit access to underbanked communities and spur digital adoption. As stores adopt BNPL at the register, both merchants and consumers benefit—boosting sales and enhancing financial inclusion. With smartphone penetration and QR-enabled payments becoming more common, this opportunity promises to solidify BNPL as a mainstream, accessible financing option across Mexico’s diverse retail landscape.
The market players operating in the Mexico buy now pay later industry include Kueski, Aplazo, PayPal, MercadoPago, Atrato, Slightpay, Seedstars SA, Klarna Bank AB, Nuvei, Splitit, and others.
Online
Point of Sale (PoS)
Small & Medium Enterprises (SMEs)
Large Enterprises
Consumer Electronics
Fashion & Garments
Media & Entertainment
Healthcare & Wellness
Automotive
Furnishing
Others
Generation X
Generation Z
Millennials
Baby Boomers
Kueski
Aplazo
PayPal
MercadoPago
Atrato
Slightpay
Seedstars SA
Klarna Bank AB
Nuvei
Splitit
Parameters |
Details |
Market Size in 2023 |
USD 2.28 Billion |
Revenue Forecast in 2030 |
USD 26.89 Billion |
Growth Rate |
CAGR of 34.8% from 2024 to 2030 |
Analysis Period |
2023–2030 |
Base Year Considered |
2023 |
Forecast Period |
2024–2030 |
Market Size Estimation |
Billion (USD) |
Growth Factors |
|
Companies Profiled |
10 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |