Mexico Buy Now Pay Later (BNPL) Market

Mexico Buy Now Pay Later (BNPL) Market

Mexico Buy Now Pay Later (BNPL) Market by Channel (Online, and Point of Sale (PoS)), by Enterprise Type (Small & Medium Enterprises (SMEs), and Large Enterprises), by Application (Consumer Electronics, Fashion & Garments, Media & Entertainment, Healthcare & Wellness, Automotive, Furnishing, and Other Application), and by End User (Generation X, Generation Z, Millennials, and Baby Boomers) - Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: ICT & Media | Publish Date: 21-Jul-2025 | No of Pages: 144 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : IC2132

  • Facebook
  • Twitter
  • Linkedin
  • Whatsapp

Mexico Buy Now Pay Later (BNPL) Market Overview

The Mexico Buy Now Pay Later (BNPL) Market size was valued at USD 2.28 billion in 2023, and is predicted to reach USD 26.89 billion by 2030, at a CAGR of 34.8% from 2024 to 2030. Buy now pay later (BNPL) is a convenient short-term financing option that allows consumers to defer payment for purchases to a later date. This payment method, structured with an installment plan, involves consumers, financiers, and merchants, enabling customers to shop online and in stores without immediate full payment. BNPL is versatile, covering a wide range of purchases from everyday items including clothing and electronics to larger expenses such as home improvement products.

The popularity of BNPL is on the rise due to its numerous advantages for consumers. It provides a flexible way to buy high-cost items such as smartphones and laptops, pay for educational expenses including tuition fees and stationery, and even cover daily expenses such as canteen bills. Additionally, the introduction of zero-interest payment options by BNPL providers makes this payment solution even more appealing to customers, offering them a convenient and attractive payment alternative.

Widespread Smartphone Usage and Digital Payment Behavior Enable BNPL Accessibility 

The increasing use of smartphones and digital wallets in Mexico is a major catalyst behind the growing popularity of Buy Now Pay Later (BNPL) services. As consumers lean toward mobile-first commerce, BNPL providers such as KueskiPay and Aplazo are integrating financing solutions directly into apps and checkout flows. This real-time, frictionless experience appeals especially to younger generations who favor speed and simplicity in financial decisions. The shift toward mobile payments is making installment-based purchasing a mainstream option across both e-commerce and physical retail.

 

Growing Trust Through Fintech-bank Alliances and Supportive Regulatory Landscape

The expansion of BNPL in Mexico is also driven by stronger institutional partnerships and a maturing regulatory framework. Collaborations between fintechs and banks are enhancing credibility, allowing providers to offer installment solutions that are not only flexible but also reliable. Meanwhile, evolving financial regulations—supported by frameworks like Mexico’s Fintech Law—are helping shape responsible lending standards. These efforts are improving consumer confidence, particularly among traditionally credit-averse shoppers, and reinforcing BNPL as a trusted alternative to conventional credit products.

 

Limited Financial Literacy and Risk of Consumer Over-indebtedness

Despite growing adoption, one of the key challenges facing the BNPL market in Mexico is the limited level of financial literacy among a significant portion of the population. Many consumers are drawn to interest-free installment offers without fully understanding the repayment terms, penalties for late payments, or the impact on their financial health. This lack of awareness increases the risk of over-indebtedness, especially among first-time credit users and underbanked individuals. Without adequate financial education and clearer disclosures from providers, BNPL services may unintentionally contribute to poor debt management and erode long-term trust in the model.

Expansion Into Omnichannel & SME Sectors Through in-store BNPL Deployment

A significant future opportunity for Mexico’s BNPL market lies in its transition beyond e-commerce into offline retail environments, especially through partnerships with small and medium-sized enterprises (SMEs). Providers like Kueski have begun rolling out in-store payment options using QR codes, enabling instant installment approval at physical checkouts—bridging the gap between digital credit and traditional retail shopping.

This omnichannel strategy addresses Mexico’s enduring preference for in-person shopping, tapping into consumer segments still largely outside the digital ecosystem. By collaborating with neighborhood retailers, supermarkets, and service-based businesses, BNPL providers can extend flexible credit access to underbanked communities and spur digital adoption. As stores adopt BNPL at the register, both merchants and consumers benefit—boosting sales and enhancing financial inclusion. With smartphone penetration and QR-enabled payments becoming more common, this opportunity promises to solidify BNPL as a mainstream, accessible financing option across Mexico’s diverse retail landscape.

 

Competitive Landscape

The market players operating in the Mexico buy now pay later industry include Kueski, Aplazo, PayPal, MercadoPago, Atrato, Slightpay, Seedstars SA, Klarna Bank AB, Nuvei, Splitit, and others.

Mexico Buy Now Pay Later Market Key Segments

By Channel

  • Online

  • Point of Sale (PoS)

By Enterprise Type

  • Small & Medium Enterprises (SMEs)

  • Large Enterprises

By Application

  • Consumer Electronics

  • Fashion & Garments

  • Media & Entertainment

  • Healthcare & Wellness

  • Automotive

  • Furnishing

  • Others

By End User

  • Generation X

  • Generation Z

  • Millennials

  • Baby Boomers

Key Players

  • Kueski

  • Aplazo

  • PayPal

  • MercadoPago

  • Atrato

  • Slightpay

  • Seedstars SA

  • Klarna Bank AB

  • Nuvei

  • Splitit

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 2.28 Billion

Revenue Forecast in 2030

USD 26.89 Billion

Growth Rate

CAGR of 34.8% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Billion (USD)

Growth Factors

  • Widespread Smartphone Usage and Digital Payment Behavior Enable BNPL Accessibility .

  • Growing Trust Through Fintech-bank Alliances and Supportive Regulatory Landscape.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Mexico Buy Now Pay Later (BNPL) Market Revenue by 2030 (Billion USD) Mexico Buy Now Pay Later (BNPL) Market Segmentation Mexico Buy Now Pay Later (BNPL) Market Major Regions

Frequently Asked Questions

The key market players operating in the Mexico buy now pay later market are Kueski, Aplazo, PayPal, MercadoPago, Atrato, Slightpay, Seedstars SA, Klarna Bank AB, Nuvei, Splitit, and others.

According to the Next Move Strategy Consulting, the size of the Mexico buy now pay later market is estimated to be at USD 26.89 Billion in 2030.

BNPL offers convenience and flexibility, allowing consumers to spread the cost of purchases over time without incurring interest charges. It also provides access to goods and services that may otherwise be unaffordable upfront.

Key challenges are the high interest rates and fees associated with BNPL services.

According to the Next Move Strategy Consulting, the size of the Mexico buy now pay later market is estimated at USD 2.28 Billion in 2023.

Download Free Sample

Please Enter Full Name

Please Enter Valid Email ID

Please enter Country Code and Phone No

Please enter message

This website uses cookies to ensure you get the best experience on our website. Learn more