China Electric Shaver Market is Expected to Reach USD 556.7 Million by 2035

Rising adoption of personal care and beauty products fuels the China electric shaver market demand 

According to the Next Move Strategy Consulting, the China electric shaver market size was valued at USD 255.6 Million in 2025 and reached USD 286.2 Million by 2026. Looking ahead, the industry is projected to expand significantly, reaching USD 556.7 Million by 2035, registering a CAGR of 7.67% from 2026 to 2035. In terms of volume, the market recorded 3 million units in 2025, with forecasts indicating growth to 4 million units by 2026 and further to 9 million units by 2035, reflecting a CAGR of 9.45% over the same period. 

The rapid growth in the personal care and beauty market mainly comes from the growing consumers' awareness of grooming and self-care. As people increase their focus towards their appearance and cleanliness, the demands for efficient grooming appliances, such as electric shavers, also increase. 

This increased demand forces manufacturers to implement advanced features such as skin-sensitive technology and variety in attachments to cater to the diverse needs of grooming. According to the latest report issued from the Global Wellness Institute, the personal care and beauty market of the world was estimated at USD 1,088.7 billion in 2022 and has grown by 3.9% from USD 1,048.2 billion in 2021. This change in consumer preferences, along with constant innovations in products, is helping the market grow in China.

In addition, the growth trend of urbanization acts as a key driver for China electric shaver market demand since people are moving into cities and adopting faster lifestyles that promote the use of electric shavers. Urban consumers prefer ease and saving time in all the functions of their lives. That is why electric razors are preferred for grooming. 

The latest report of the UN Population Division reveals that, in 2022, the urbanization in China became 897.58 million; however, it was only 882.89 million in 2021, reflecting a growth rate of 1.66%. This trend encourages manufacturers to innovate and create electric shaver models specifically designed to meet the unique needs of urban consumers, thereby driving overall China electric shaver market expansion.

Moreover, continuous technological improvements in electric razors also involve features such as water resistance, improved battery power, and advanced blade designs to increase user experience and boost demand. In June 2024, Xiaomi launched Mijia electric shaver with a dual-blade system and 360-degree floating head, allowing for a close, adaptable shave. Equipped with a highly powerful motor that can accelerate up to 7,000 RPM, this product enables usage of 90 minutes straight from one charge. Its waterproofing makes it easily cleaned, which benefits the consumer in every way. Such technology advances within electric shavers don't just increase user satisfaction but contribute to the total market size as well.

However, availability of alternative products such as traditional razors including cartridge razors is a limitation in the market for electric shavers. The traditional razors are a more inexpensive and low-maintenance alternative for customers who are budget-minded.

A manual razor does not require electricity or any battery, so it becomes more convenient when the supply of electricity is not constant or for people who have a simple grooming tool. Additionally, traditional razors offer a lot of flexibility and control over styling, which suits different consumer preferences. This availability of alternatives leads to a fall in consumer demand for electric shavers. 

On the other hand, the use of environmentally friendly materials in electric shavers is a significant market opportunity since environmental awareness increases and consumer purchasing preferences are changed. Brands that focus on making eco-friendly practices, such as using renewable energy and recyclable materials with sustainable packaging, are enhancing brand loyalty while also meeting demands for more green products. 

For instance, the whole production process of Braun Series 9 Pro shavers is with renewable energy, and Philips's blade productions are powered using renewable electricity. Moreover, Philips packages using recycled paper and includes an Eco Passport with every shaver, which shows the concern of the company towards sustainability. The focus on environmentally responsible activities will resonate with changing consumer preferences and places brands in a strong position for future growth through innovation.

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According to the report published by NMSC, leading key players in China electric shaver industry include Andis Electric Suzhou Co. Ltd., Focus Technology Co. Ltd., Xiamen Intretech Inc., Xiaomi Communications Co. Ltd., Panasonic Appliances Air-conditioning (China) Co. Ltd., Beurer Electric Shanghai Co. Ltd., Pangaea Holdings Inc., Wenzhou Pritech Industrial Co. Ltd., Schick China Co. Ltd., Wahl Clipper Ningbo Co. Ltd., Spectrum Brands Shanghai Co. Ltd., Yiwu Kemei Electric Appliance Co. Ltd., Ningbo VGR Electric Appliance Co. Ltd., and Shanghai Gillette Co. Ltd. among others.

These market players are adopting strategies such as product launches across the nation to maintain their dominance in China electric shaver market.

In April 2026, Panasonic Appliances Air-conditioning (China) Co., Ltd. completed a major organizational restructuring, establishing a new consumer-appliance-focused Panasonic Corporation with continued emphasis on beauty and personal-care appliances, including electric shavers. The reorganization reinforces long-term investment in R&D, manufacturing, and consumer appliance innovation supporting Panasonic's grooming business in China.

In December 2025, Xiaomi Communications Co. Ltd. launched the Mijia Electric Shaver Pro in China, featuring dual-ring stainless-steel blades, an intelligent high-speed motor, wireless charging support, and up to 90–95 days of battery life. The launch strengthens Xiaomi's premium grooming portfolio in China's electric shaver market through product innovation and smart personal-care technology.

Key Insights from China Electric Shaver Market Report:

• The information related to key drivers, restraints, and opportunities and their impact on China electric shaver market is provided in the report.

• The value chain analysis in the China electric shaver market study provides a clear picture of the role of each stakeholder.

• The report provides an analysis of the China electric shaver market share and competitive landscape of key players in the industry.