Breast Pump Market by Portability (Wireless/Hands-Free Pumps and Non- Wireless Pump), by Type (Closed System Breast Pumps and Open System Breast Pumps), By Technology (Battery-Powered Breast Pumps, Manual Breast Pumps, Electric Breast Pumps, and Convertible Breast Pumps), and Application (Personal-Use/Homecare Pumps and Hospital-Grade Pumps) – Global Opportunity Analysis and Industry Forecast, 2024 – 2030

Market Definition

The global Breast Pump Market size was valued at USD 1.24 billion in 2023 and is predicted to reach USD 2.02 billion by 2030 with a CAGR of 7.3% from 2024-2030. 

The breast pump market refers to the commercial segment within the healthcare and baby care industry that involves the manufacturing, distribution, and sale of devices designed for the extraction of breast milk from lactating women.

Breast pumps are essential tools for new mothers, enabling them to express and store breast milk, which can be later fed to their infants through bottles. These devices are available in various types, including manual, electric, and hospital-grade pumps, each offering different levels of efficiency and convenience.

The breast pump market covers a wide range of products and accessories, including breast pump machines, milk storage containers, pumping bras, and related equipment. The market continually evolves with advancements in technology, design, and efficiency to meet the changing demands and preferences of mothers seeking reliable and effective breast milk extraction solutions.

The Rising Population of Working Women

The growth of the breast pump market is primarily driven by the increasing number of working women globally. These devices enable working mothers to express breast milk and maintain breastfeeding routines, even when they are away from their infants. The convenience and flexibility they offer have become essential tools for women seeking to balance their professional careers with their desire to provide their babies with the benefits of breast milk. As a result, the expanding working female population plays a pivotal role in propelling the growth of the breast pump market.

Government Initiatives Promote the Use of Breast Pumps Worldwide

The growth of the breast pump market is significantly bolstered by the increasing support from government initiatives aimed at promoting breastfeeding and maternal health. Governments worldwide recognize the critical health benefits associated with breastfeeding and its positive impact on maternal well-being.

These initiatives encourage breastfeeding among working women, and many governments have implemented policies that provide financial support for breast pumps. These initiatives often include subsidies, tax incentives, or direct financial assistance to make breast pumps more affordable and accessible.

As a result, more mothers are motivated to invest in breast pumps, allowing them to seamlessly balance their professional commitments with the crucial task of providing their infants with the numerous advantages of breast milk. These government-backed efforts not only empower working mothers but also contribute significantly to the growth of the breast pump market as the demand for these devices continues to rise.

In December 2022, the U.S. government introduced the PUMP Act into law, which allows millions more workers the right to pump at work. This development holds immense significance, given that in 2022, more than 76 million women were part of the U.S. labor force. The majority of these women have children during the age range of 25 to 34, a period when they are most actively engaged in their careers, accounting for a substantial 77.6%.

The Presence of Alternative Solutions Restrains the Market Growth

The presence of alternative solutions, such as formula milk, can pose challenges to the growth of the breast pump market. Formula milk serves as a direct substitute for breast milk, offering convenience and flexibility to parents who may not breastfeed.

Thus, the availability and acceptance of formula milk can limit its widespread adoption, particularly among those who opt for formula as a convenient and accessible alternative to breast pumps.

The Introduction of Smart Pumps Creates Ample Growth Opportunities

The introduction of smart breast pumps has made it easier and more convenient for mothers to breastfeed. Smart breast pumps have features such as Bluetooth connectivity and mobile apps that allow mothers to track their pumping sessions and milk production. These high-tech solutions have made breastfeeding easier and more convenient for mothers, which can help them to breastfeed for longer.

This makes it easier for mothers to breastfeed their babies, even when they are working or away from home. These technological advancements are making breast pumping more accessible and convenient for mothers, which can help them to breastfeed for longer and create ample growth opportunities for the upcoming years.

In April 2023, Medela introduced a hands-free intelligent breast pump that utilizes the Nordic nRF52832 Bluetooth Low Energy System-on-Chip (SoC) to monitor and record pumping sessions. This release reflects the prevailing direction in the breast pump industry, emphasizing the integration of wearable and wireless technology to elevate the convenience and adaptability offered to nursing mothers.

North America Holds a Major Share of the Breast Pump Industry

North America holds the predominant share of the breast pump market at present and is expected to boost during the forecast period. This is attributed to factors such as people's awareness in North America towards breast pumps, owing to the initiatives taken by the organizations and healthcare providers.

This has led to more people choosing to breastfeed, and more people buying breast pumps. It shows a positive development for the breast pump market trends, as breastfeeding has many benefits for both mothers and babies.

Breast pumps can help mothers to breastfeed for longer, even if they are working or away from their babies. According to the U.S. Department of Labor's campaign in 2023, the "Power to Pump" campaign was initiated to raise awareness about protections for millions of nursing mothers. It aims to distribute thousands of information cards on the PUMP for Nursing Mothers Act, requiring employers to provide breaks and private space for working mothers.

Moreover, the key companies present in the region are advocating for improved insurance coverage and workplace accommodations for breastfeeding, contributing to the expanding market for breast pumps in the region.

Likewise, in February 2023, SimpliFed, a virtual platform offering services related to infant feeding, collaborated with Byram Healthcare, a leading breast pump supplier. This partnership aims to widen access to insurance-covered breast pumps and provide comprehensive breastfeeding support. It helps to gain virtual guidance for selecting and utilizing breast pumps and receive valuable assistance with their breastfeeding journey.

Asia-Pacific Witnessed Substantial Growth in the Breast Pump Market

The Asia-Pacific region is witnessing a surge in the popularity of breast pumps, driven by key market players introducing cutting-edge innovations such as hands-free, app-compatible, and wearable that are more efficient options.

As an example, Medela launched a freestyle hands-free breast pump that comes with discreet cups and a portable motor. It is now available online and in selected stores in Australia, the U.S., and across Europe. Medela also offers a virtual assistant, Medela Family, for expert breastfeeding advice. Startup Elvie, co-founded by Tania Boler, is revolutionizing breast pump design for women's health.

In addition, the interplay of rising fertility rates and increasing women employment rates in Asia-Pacific is fueling demand for breast pumps, as working mothers seek convenient and efficient solutions to balance their professional and childcare commitments. As per the Population Reference Bureau, the fertility rate in the Asia countries such as India (2.1), Vietnam (2.2), and Indonesia (2.2) is much higher than the countries in Europe and North America, which drives the adoption of breast pumps in this region.

Moreover, female workforce participation in Asia-Pacific countries is experiencing substantial growth. As per the World Bank, the female workforce in East Asia-Pacific has risen from 57% in 2020 to 59% in 2022. In the South Asia-Pacific, it has increased from 24% in 2020 to 26% in 2022. This surge underscores the expanding presence of women in the workforce across the region.

Competitive Landscape

The breast pump market comprises various industry players such as Acewin Co., Ltd., Albert Hohlkorper GmBH & Co Kg., Ameda (Magento, Inc.), Ardo Medical Ag, Baby Express Singapore Pte Ltd, Babybelle Asia Ltd, Bailey Medical, Beldico, Chiaro Technology Limited, Spectra Baby, Frank Buettner Gmbh, Freemie, Hygeia Medical Co., Ltd., Koninklijke Philips N.V., Lansinoh Laboratories, Inc., Linco Baby Merchandise Works Co., Ltd., Medela Ag, Nuk Usa Llc, Pigeon Corporation, Willow and others. These key players are adopting various strategies such as product launches across various regions to maintain their dominance in the breast pump market.

For instance, in August 2023, Lansinoh launched the new Lansinoh Wearable Pump, furthering the brand's mission to Stand with mothers by supporting new moms with products and resources to make their journey a little easier. Lansinoh's Wearable Pump is designed to empower all pumping mothers, giving them the freedom to pump confidently anywhere. It is lighter than other wearable pumps and has hospital-strength suction, ensuring mothers do not have to choose between comfort and performance.

In addition, in April 2022, Ardo Medical, Inc., launched the personal breast pump, the Ardo Alyssa breast pump. the Ardo Alyssa breast pump is rolled out as the first and only breast pump in the world with a personal power pump function that mimics cluster feeding which is shown to increase a breast pump’s milk supply.

Breast Pump Market Key Segments

By Portability

• Wireless/Hands-Free Pumps

• Non- Wireless Pump

By Type

• Closed System Breast Pumps

• Open System Breast Pumps

By Technology

• Battery-Powered Breast Pumps

• Manual Breast Pumps

• Electric Breast Pumps

• Convertible Breast Pumps

By Application

• Personal-Use/Homecare Pumps

• Hospital-Grade Pump

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France    

  • Italy

  • Spain

  • Denmark

  • Netherlands

  • Finland

  • Sweden

  • Norway

  • Russia

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

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