Over The Air (OTA) Testing Market by Technology (Cellular, Bluetooth, and Wi-Fi), by Application (Home automation, Mobile payment system, Utilities management system, Traffic control system, and others), by Industry Verticals (Aerospace & defense, Consumer electronics, Automotive, Logistics & transportation, Healthcare) - Global Opportunity Analysis and Industry Forecast, 2020 – 2030

Market Definition:

The Global Over The Air (OTA) Testing Market size was valued at USD 1.79 billion in 2019 and is predicted to reach USD 4.67 billion by 2030 with a CAGR of 9.1% from 2020-2030.

For achieving the Cellular Telecommunications & Internet Association (CTIA) certification, organizations, carriers, and vendors are mandated the Over The Air (OTA) testing procedure for wireless devices. OTA evaluates the performance of antenna and receiver, it assesses system performance of smart phones, laptops, tablets, and other electronic gadgets. It also ensures that wireless devices are meeting the required industry standards.

Higher adoption of wireless technologies in utilities management system, logistics, transportation, healthcare, and other industry verticals are gaining momentum, thereby raising the demand for proficient OTA testing solutions. The OTA market had observed a substantial growth during the past few years, and is expected to grow at a considerable rate in coming future.

Market Dynamics and Trends

The global Over The Air testing market is proliferating, owing to major driving factors such as mandatory CTIA standards on OTA testing of wireless devices, evolving concept of smart cities as well as increasing penetration of IoT, AI, Bluetooth, Wi-Fi, and cellular networks for technological advancements in the smart cities.

Furthermore, higher adoption of smartphones, wearable, medical devices and other smart gadgets, along with advancement in telecommunication infrastructures are likely to propagate the growth of global Over The Air testing market.

However, reoccurrence of errors & calibration, antenna array complexity and testing under extreme conditions are expected to inhibit the growth of Over The Air testing market. Moreover, emergence of 5G technology, advancement in wireless technologies, and innovations in home automation, are expected to create lucrative opportunities for the growth of Over The Air testing market in coming future.

Market Segmentations and Scope of the Study:

The global over the air testing market share has been analyzed based on technology, application, industry vertical and geography.

Based on technology, the OTA market is segmented into cellular, Bluetooth, and Wi-Fi. Based on application, the OTA market is categorized into mobile payment system, home automation, traffic control system, utilities management system, and others. Based on industry vertical, the OTA market is divided into aerospace & defense, consumer electronics, automotive, Logistics & transportation, and healthcare. Geographic breakdown and analysis of each of the previously mentioned segments include regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America is expected to dominate the global Over The Air testing market throughout the forecast period, accounting for the highest market share. This is attributed to factors such as presence of well-establish networking & telecommunication industry, development of advanced product technologies, and higher adoption of OTA testing in this region.

Asia Pacific is gaining traction in the global Over The Air testing market, growing with the highest CAGR values, owing to rapid urbanization and industrialization because of vehemently growing population in this region. Moreover, growing adoption of smart gadgets, and development of smart cities, are expected to further accelerate the growth of Over The Air testing market.

Competitive Landscape

The over the air testing market, which is highly competitive, consists of various market players. Some of the major market players include UL LLC, Intertek, Keysight Technologies, Anritsu, Cetecom, Rohde & Schwarz, Bureau Veritas, Eurofins Scientific, SGS SA, and Microwave Vision Group (MVG) among others. With the development & deployment of new technologies, and launch of new products with up-to-date features, the market players are undergoing various business strategies to sustain their position in the over the air testing market.

For instance, in January 2020, Keysight Technologies, Inc. one of the major players in over the air testing market, announced that early engagements with all four U.S. mobile operators had resulted in more than 600 validated test cases that are significant to the operators' respective 5G device acceptance plans. This was achieved by using Keysight's 5G network emulation solution suite.

In April 2020, Anritsu and EMITE, the giants of over the air testing market, announced their combined testing solution for the recently developed IEEE 802.11 WLAN standard. The impeccable amalgamation of Anritsu’s Wireless Connectivity Test Set MT8862A with EMITE E600 Reverberation Chamber, can successfully measure the Total Radiated Power (TRP) and Total Isotropic Sensitivity (TIS) that indicates the OTA performance in IEEE 802.11ax devices.

In May 2020, Rohde & Schwarz, one of the major players in over the air testing market, introduced Verkotan as the first independent test house, for choosing its recently launched ‘R&S PWC200,’ the first-ever plane wave converter (PWC) available in the market. Rohde & Schwarz’s R&S PWC200 is the most efficient solution for 5G NR FR1-OTA testing that can be used with the R&S AMS32 system software, and most importantly it offers an unprecedented small footprint.

In May 2020, Microwave Vision Group, the leading service provider in over the air testing market, announced the first sale of its recently launched ‘StarWave’ system, a ‘5G mm Wave’ OTA testing technology capable of testing a large spectrum of the 5G dedicated frequency bands. Starwave provides an all-in-one OTA testing solution for the evolving 5G devices, offering highly scalable yet simple operation with its compact design, minimal electronic configuration, stable, quick, and high operational functionalities.

KEY BENEFITS

• The over the air testing market report provides the quantitative analysis of the current market and estimations through 2020-2030 that assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises a deep dive analysis of the over the air testing market trend including the current and future trends for depicting the prevalent investment pockets in the market.

• The report provides detailed information related to key drivers, restraints, opportunities, and their impact on the over the air testing market.

• The report incorporates competitive analysis of the market players along with their market share in the global over the air testing market.

• The SWOT analysis and Porters Five Forces model is elaborated in the study of the over the air testing market.

• Value chain analysis in the over the air testing market study provides a clear picture of the stakeholders’ roles.

KEY MARKET SEGMENTS:

By Technology

• Cellular

• Bluetooth

• Wi-Fi

By Application

• Home Automation

• Mobile Payment System

• Utilities Management System

• Traffic Control System

• Others

By Industry Vertical

• Aerospace & Defense

• Consumer Electronics

• Automotive

• Logistics & Transportation

• Healthcare

By Geography

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Rest of Europe

• Asia-Pacific

  • China

  • India

  • Japan

  • Australia

  • Rest of Asia-Pacific

• RoW

  • UAE

  • Saudi Arabia

  • South Africa

  • Brazil

  • Remaining Countries

REPORT SCOPE AND SEGMENTATION:

Test