Thailand Electric Shaver Market

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Thailand Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 11-Apr-2025 | No of Pages: 139 | No. of Tables: 104 | No. of Figures: 65 | Format: PDF | Report Code : RC2540

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Thailand Electric Shaver Market Overview

Thailand Electric Shaver Market size was valued at USD 305.2 million in 2024, and is predicted to reach USD 340.2 million by 2030, at a CAGR of 1.3% from 2025 to 2030. In terms of volume the market size was 3566.3 thousand units in 2024 and is projected to reach 4396.8 thousand units in 2030, with a CAGR of 2.9% from 2025 to 2030.

The various factors such as rising personal care and grooming sector and expansion in urbanization are key factors driving the market's growth. Nevertheless, maintenance and replacement costs hinder the possible development of the industry. Contrary to this, the use of sustainable materials is expected to drive the Thailand electric shaver market demand as environmentally friendly consumers more and more opt for green products. 

Rising Personal Care and Grooming Sector Drives the Growth of the Market

The growth of health and beauty sector in the country highly accelerates the market for electric shavers as consumers look for effective and efficient tools that save time. The transition towards better and more efficient grooming products encourages manufacturers to develop electric shavers with enhanced features and ergonomic designs. The Global Wellness Institute indicates that the beauty and personal care sector of the country made USD 6.9 billion in 2023. According to this, manufacturers are launching new electric shavers with precision blades and with dynamic attachments to address diversified grooming needs and driving the continued growth of the electric shaver market.

 

Expansion in Urbanization Fuels the Growth of the Market

Increasing urban population necessitates a higher demand for easy-to-use grooming products such as electric shavers, which is in line with their active lifestyles. Retailers and online sites supporting high-end grooming products further boost the use of electric razors, making them extremely popular among modern consumers. The population residing in urban areas in Thailand numbered 37.92 million by 2023, as shown by the UN Population Division, a reflection of the urbanization of the nation. This demand requires the customers to choose electric shavers providing fast, efficient, and quality-focused grooming. The manufacturers are responding back by transforming with the new features in the form of rechargeable batteries, ergonomic handling, and intelligent technologies to respond to the increasing needs of the buyers that drives the Thailand electric shaver market growth in return. 

 

Maintenance and Replacement Costs Restraints Thailand’s Electric Shaver Market Growth

The maintenance and replacement costs of electric shavers such as regular cleaning and component replacement, add up over a period, deterring customers from purchasing them. These recurring cost factors and the necessity for maintaining electric razors, renders it less convenient than their simpler, low-maintenance counterparts. Consequently, electric shavers find it hard to win mass popularity, constraining their growth, particularly in markets where consumers highly value ease of use and affordability. 

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. 

For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty.

 

Competitive Landscape  

The several key players operating in Thailand electric shaver industry includes Xiaomi Corporation, Andis Company, Panasonic Thailand, Koninklijke Philips N.V., Procter & Gamble (Braun), Wahl Clipper Corporation, Gillete (P&G), TPOB, Meridian Grooming, HATTEKER, Edgewell Personal Care (Schick) and others.

Thailand Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

Key Players

  • Xiaomi Corporation

  • Andis Company

  • Panasonic Thailand

  • Koninklijke Philips N.V.

  • Procter & Gamble (Braun)

  • Wahl Clipper Corporation

  • Gillete (P&G)

  • TPOB

  • Meridian Grooming

  • HATTEKER

  • Edgewell Personal Care (Shick)

​​​​​​​REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 305.2 Million

Revenue Forecast in 2030

USD 340.2 Million

Growth Rate

CAGR of 1.3% from 2025 to 2030

Market Volume in 2024

3566.3 Thousand Units

Volume Forecast in 2030

4396.8 Thousand Units

Growth Rate (Volume)

CAGR of 2.9% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2024

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising grooming and personal care sector fuels the growth of the market.

  • Expansion in urbanization boosts the market growth.

Companies Profiled

11

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the market are Xiaomi Corporation, Andis Company, Panasonic Thailand, Koninklijke Philips N.V., Procter & Gamble (Braun), Wahl Clipper Corporation, Gillete (P&G), TPOB, Meridian Grooming, HATTEKER, Edgewell Personal care (Schick) and others.

According to the Next Move Strategy Consulting, the size of Thailand electric shaver market is estimated to reach USD 340.2 million by 2030.

The adoption of sustainable materials creates future opportunity of the industry.

The rising grooming and personal care sector and expansion in urbanization drives the growth of Thailand electric shaver market.

The maintenance and replacement costs restraints the growth of the market.

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