Vietnam Electric Shaver Market By Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers (Beard Trimmers, Body Trimmers, and Other Trimmers)), By Power Source (Battery Powered and Rechargeable/Cordless), By Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), By Distribution Channel (Online, Health and Beauty Stores, Electronic Stores, Supermarkets, and Hypermarkets), and By End User (Men and Women) - Opportunity Analysis and Industry Forecast, 2025-2035
Industry: Retail and Consumer | Lastest Edition: July 29, 2026 | No of Pages: 162 | No. of Tables: 60 | No. of Figures: 50 | Format: PDF | Report Code : RC5461
Vietnam Electric Shaver Market Size & Forecast
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Parameters |
Details |
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Market Size in 2026 |
USD 170.6 Million |
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Revenue Forecast in 2035 |
USD 301.4 Million |
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Growth Rate |
CAGR of 6.53% from 2026 to 2035 |
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Market Volume in 2025 |
2,098 thousand units |
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Market Volume in 2026 |
2,379 thousand units |
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Volume Forecast in 2035 |
4,872 thousand units |
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Growth Rate |
CAGR of 8.29% from 2026 to 2035 |
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Analysis Period |
2025–2035 |
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Base Year Considered |
2025 |
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Forecast Period |
2026–2035 |
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Market Size Estimation |
Million (USD) |
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Companies Profiled |
12 |
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Market Share |
Available for 10 companies |
Industry Outlook
The Vietnam Electric Shaver Market size was valued at USD 154.2 Million in 2025 and reached USD 170.6 Million by 2026. Looking ahead, the industry is projected to expand steadily, reaching USD 301.4 Million by 2035, registering a CAGR of 6.53% from 2026 to 2035. In terms of volume, the market recorded 2,098 thousand units in 2025, with forecasts indicating growth to 2,379 thousand units by 2026 and further to 4,872 thousand units by 2035, reflecting a CAGR of 8.29% over the same period.
Regulatory Framework Impacting the Vietnam Electric Shaver Industry:
Based on our market evaluation, we noticed that Vietnam's Electric Shaver Industry is supported by favorable manufacturing incentives, export-focused policies, and evolving regulatory standards that strengthen product quality and consumer confidence. Furthermore, compliance requirements, quality inspections, and future green manufacturing initiatives encourage innovation while improving market competitiveness. Consequently, manufacturers prioritizing regulatory compliance and certified products can enhance consumer trust, expand export opportunities, and achieve sustainable long-term growth.
What Are the Key Market Drivers, Breakthroughs, and Investment Opportunities That Will Shape the Vietnam Electric Shaver Industry in the Next Decade?
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Drivers / Trends / Restraints |
(+/-) % Impact on CAGR Forecast |
Geographic Relevance |
Impact Timeline |
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Rising grooming awareness and expanding urban male personal-care routines are increasing adoption of rechargeable electric shavers across Vietnam |
+1.4% |
Hanoi, Ho Chi Minh City, Da Nang |
Medium term (2-5 years) |
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Rapid growth of e-commerce and modern trade retail is improving product accessibility and expanding distribution reach for electric shaving devices |
+1.2% |
Ho Chi Minh City, Hanoi, Binh Duong |
Short to medium term (1-4 years) |
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Expansion of wet-and-dry and multifunctional grooming devices is broadening consumer appeal across younger demographic segments |
+1.1% |
Hanoi, Da Nang, Can Tho |
Medium term (2-5 years) |
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Price sensitivity among value-conscious consumers and competition from low-cost imported blade razors is constraining premium electric shaver uptake |
-0.9% |
Rural provinces, Mekong Delta region |
Short term (1-3 years) |
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Growing preference for women's grooming and body-trimmer categories within beauty and personal-care retail chains is opening new growth avenues |
+1.3% |
Ho Chi Minh City, Hanoi, Hai Phong |
Medium to long term (3-6 years) |
Through our market assessment, we observed that the Vietnam Electric Shaver Market is witnessing steady growth driven by rising grooming awareness, expanding modern retail and e-commerce infrastructure, and increasing demand for rechargeable and multifunctional grooming devices. Growing urbanization and disposable income levels are encouraging consumers to shift from manual razors toward convenient electric alternatives. Meanwhile, price sensitivity among value-conscious buyers continues to restrain premium product adoption. Furthermore, expansion of women's grooming and body-trimmer categories is creating long-term growth opportunities across Vietnam's personal-care retail landscape.
Growth Drivers:
How Is Rising Grooming Awareness Driving the Vietnam Electric Shaver Market Growth?
Through our Southeast Asian consumer electronics assessment, we observed that rising grooming awareness among urban male consumers is significantly driving market growth across Vietnam's personal-care sector. Increasing focus on personal appearance, workplace grooming standards, and social media-driven beauty consciousness is strengthening demand for convenient, efficient shaving devices. Electric shavers offer improved skin comfort, reduced nicks, and time efficiency compared to manual razors. Consequently, retailers and manufacturers are expanding product portfolios to capture rising grooming-conscious demand throughout Vietnam's urban centers.
How Is Expansion of E-Commerce and Modern Retail Infrastructure Fueling the Vietnam Electric Shaver Market Expansion?
Expansion of e-commerce platforms and modern retail infrastructure is fueling market expansion across Vietnam's consumer electronics sector. Our findings suggest that rising online shopping penetration and improved last-mile delivery are increasing consumer access to a wider range of electric shaver brands and price points. Online platforms enable direct price comparison, customer reviews, and doorstep delivery, supporting purchase confidence. Furthermore, supermarkets and electronic stores are broadening in-store product displays to strengthen offline grooming-product visibility across Vietnam.
How Is Growing Demand for Multifunctional Grooming Devices Driving the Vietnam Electric Shaver Market Growth?
Based on NMSC's research, we found that growing demand for multifunctional grooming devices is substantially driving market growth across Vietnam's personal-care sector. Rising consumer interest in combined trimming, shaving, and body-grooming functionality is encouraging manufacturers to introduce versatile product lines catering to diverse grooming needs. Wet-and-dry electric shavers are gaining traction for their flexibility across shower and dry-use scenarios. Additionally, younger demographic segments are increasingly adopting compact, multifunctional devices, reinforcing long-term demand for advanced grooming technologies throughout Vietnam.
Growth Restraint:
How Is Price Sensitivity Acting as a Constraint for the Vietnam Electric Shaver Market?
Price sensitivity among value-conscious consumers continues acting as a constraint for the market by limiting premium electric shaver adoption across Vietnam's price-competitive retail sector. In our observation, we found that low-cost manual razors and budget imported electric shavers remain widely available across rural and semi-urban markets, reducing incentive for premium product upgrades. Fluctuations in raw material and component costs frequently create pricing pressure for manufacturers. Consequently, price-driven purchasing behavior continues restricting consistent adoption of advanced electric shaving technologies throughout price-sensitive regions of Vietnam.
Growth Opportunity:
How Is Expansion of Women's Grooming and Body-Trimmer Categories Unlocking New Growth Opportunities for the Vietnam Electric Shaver Market?
Through NMSC's assessment, we found that expansion of women's grooming and body-trimmer categories is unlocking new growth opportunities for the market across Vietnam's personal-care ecosystem. Rising investment in gender-specific product design and beauty-retail partnerships is increasing adoption of dedicated women's grooming devices. Body-trimmer variants offer improved ergonomics and skin-friendly attachments for broader body-care use. Additionally, beauty and health stores are accelerating product placement to strengthen women's grooming category visibility. Consequently, category diversification is creating long-term implementation opportunities for advanced grooming technologies.
How Is the Vietnam Electric Shaver Industry Segmented in This Report, and What Are the Key Insights from the Segmentation Analysis?
Is Type Segmentation Supporting Product Diversification in the Vietnam Electric Shaver Market?
Based on type, the market is segmented into rotary shaver, foil shaver, and clippers and trimmers, comprising beard trimmers, body trimmers, and other trimmers.
Based on our analysis, we observed that rotary shavers are used across facilities requiring flexible movement along facial contours, supporting comfortable use for curved shaving areas. Foil shavers continue serving consumers requiring precise, close-cut shaving performance for daily grooming routines. Clippers and trimmers, including beard and body trimmer variants, are increasingly integrated into grooming routines requiring styling flexibility and body-hair maintenance. Consequently, expanding product variety is strengthening adoption across diverse grooming preferences throughout Vietnam.
Is End-User Segmentation Supporting Category-Specific Product Development in the Vietnam Electric Shaver Market?
Based on end user, the market is segmented into men and women.
Based on our evaluation, we identified that men's grooming devices continue representing a substantial share of everyday shaving and trimming activity across households and grooming establishments in Vietnam. Women's electric shavers and body trimmers are increasingly adopted for body-hair maintenance and personal-care routines, supported by expanding beauty-retail product placement. Furthermore, gender-specific product design, including ergonomic handles and skin-sensitive attachments, is supporting broader end-user category development throughout Vietnam's personal-care retail landscape.
Key Segments
By Type
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Rotary Shaver
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Foil Shaver
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Clippers and Trimmers
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Beard Trimmers
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Body Trimmers
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Other Trimmers
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By Power Source
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Battery Powered
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Rechargeable/Cordless
By Usage
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Dry Electric Shavers
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Wet and Dry Electric Shavers
By Distribution Channel
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Online
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Health and Beauty Stores
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Electronic Stores
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Supermarkets
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Hypermarkets
By End-User
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Men
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Women
Competitive Landscape
The Vietnam Electric Shaver Market is characterised by a fragmented and price-competitive structure, supported by the presence of global consumer electronics brands, regional grooming appliance manufacturers, and local distribution companies. Market growth is being driven by increasing grooming awareness, expanding modern retail and e-commerce infrastructure, and rising demand for multifunctional and rechargeable grooming devices across men's and women's personal-care segments. In addition, product innovation in wet-and-dry technology and compact trimming solutions is strengthening competitive differentiation and supporting broader market expansion.
Key Players of the Vietnam Electric Shaver Industry
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Cong ty TNHH Kai Viet Nam
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Cong ty TNHH Xiaomi Viet Nam
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Cong ty TNHH Dich vu va Thuong mai Flyco Viet Nam
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Cong ty TNHH Procter & Gamble Viet Nam
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ShowSee Zhejiang Technology Co. Ltd.
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Shenzhen Enchen Technology Co. Ltd.
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Yiwu Kemei Electric Appliances Co. Ltd.
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Cong ty TNHH Wahl Viet Nam
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Ningbo VGR Electric Appliance Co. Ltd.
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Shenzhen Soocas Technology Co. Ltd.
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Cong ty TNHH New Commerce
Based on NMSC's research, we found that competitive dynamics are increasingly shaped by product innovation, distribution reach, and brand affordability. Key companies such as Cong ty TNHH Kai Viet Nam, Cong ty TNHH Xiaomi Viet Nam, Cong ty TNHH Beurer Viet Nam, Cong ty TNHH Dich vu va Thuong mai Flyco Viet Nam, Cong ty TNHH Procter & Gamble Viet Nam, ShowSee Zhejiang Technology Co. Ltd., Shenzhen Enchen Technology Co. Ltd., Yiwu Kemei Electric Appliances Co. Ltd., Cong ty TNHH Wahl Viet Nam, Ningbo VGR Electric Appliance Co. Ltd., Shenzhen Soocas Technology Co. Ltd., Cong ty TNHH New Commerce are strengthening their market presence through expanded product portfolios, retail partnerships, and rechargeable grooming technology innovations. Consequently, the competitive landscape is advancing toward a more diversified and innovation-focused structure in the Market.
SWOT Analysis of the Vietnam Electric Shaver Industry:
Our analysis shows that Vietnam's Electric Shaver Industry benefits from rapid urbanization and rising disposable incomes, creating significant opportunities for advanced grooming product adoption. However, limited premium brand awareness and counterfeit products continue to challenge consumer confidence and market expansion. Therefore, companies investing in brand building, product authenticity, innovation, and strategic distribution can strengthen competitive positioning while capturing long-term growth opportunities across the evolving Vietnamese market.
Key Benefits for Stakeholders
Next Move Strategy Consulting (NMSC) provides a comprehensive analysis of the Vietnam Electric Shaver Market, covering historical trends from 2020-2025 and forecasts through 2035. The study evaluates market performance across key segments, highlighting grooming appliance adoption, retail infrastructure development, e-commerce expansion, and evolving consumer grooming preferences. Investors benefit from rising personal-care spending, while retailers gain from improved product assortment and category visibility across online and offline channels.
Manufacturers benefit from increasing demand for rechargeable, multifunctional, and gender-specific grooming devices across men's and women's end-user segments. Technology providers gain from expanding opportunities in wet-and-dry shaving technology, battery efficiency improvements, and compact trimming solutions. Distribution partners benefit from strengthening omnichannel retail networks spanning online platforms, health and beauty stores, electronic stores, supermarkets, and hypermarkets across Vietnam.
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Parameters |
Details |
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Customization Scope |
Free customization (equivalent to up to 80 analyst-working hours) after purchase. |
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Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
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Approach |
In-depth primary and secondary research; proprietary databases; rigorous quality control and validation measures. |
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Analytical Tools |
Porter's Five Forces, SWOT, value chain, and Harvey ball analysis to assess competitive intensity, stakeholder roles, and relative impact of key factors. |
Conclusion
The Vietnam Electric Shaver Market is set for steady expansion through 2035, supported by rising grooming awareness, expanding e-commerce and modern retail infrastructure, and growing demand for rechargeable and multifunctional grooming devices. While price sensitivity among value-conscious consumers continues to restrain premium adoption, expansion of women's grooming and body-trimmer categories offers long-term growth opportunities. With a projected CAGR of 6.53% in revenue and 8.29% in volume between 2026 and 2035, the market presents sustained opportunities for manufacturers, retailers, and technology providers across Vietnam's evolving personal-care landscape.
About the Author
Saista Faiyaz is a Research Associate specializing in analytical research, structured data review, and knowledge-driven insight development. She supports projects through methodical evaluation, cross-disciplinary understanding, and clear documentation that aid informed outcomes. With experience bridging research and technical domains, she contributes to organized learning processes, critical analysis, and collaborative problem solving. Her approach emphasizes accuracy, adaptability, and clarity, enabling consistent research support and meaningful contributions across diverse projects effectively.
About the Reviewer
Supradip Baul is an accomplished business consultant and strategist with over a decade of rich experience in market intelligence, strategy, technology, and business transformation. His work has included rigorous qualitative and quantitative analysis across multiple industries, helping clients shape investment decisions and long-term roadmaps. Earlier in his career, he was associated with Gartner, where he contributed to industry-leading reports and market share analyses. He has worked with leading global companies and holds an MBA with a dual specialization in Marketing and Finance.
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